Organizational Creativity: A Practical Guide for Innovators & Entrepreneurs
Autor Gerard J. Puccio, John F. Cabra, Nathan Schwagleren Limba Engleză Paperback – 22 iun 2017
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Specificații
ISBN-13: 9781452291550
ISBN-10: 1452291551
Pagini: 264
Dimensiuni: 187 x 232 x 15 mm
Greutate: 0.45 kg
Ediția:1
Editura: SAGE Publications
Colecția Sage Publications, Inc
Locul publicării:Thousand Oaks, United States
ISBN-10: 1452291551
Pagini: 264
Dimensiuni: 187 x 232 x 15 mm
Greutate: 0.45 kg
Ediția:1
Editura: SAGE Publications
Colecția Sage Publications, Inc
Locul publicării:Thousand Oaks, United States
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Recenzii
“This book is about creativity and how students can better understand a complex subject that is both subjective and ever changing. This book brings about some practical examples of creativity from a historical perspective as well as a current perspective and pushes students to think differently than their peers.”
“Creative and thought provoking.”
“An engaging text for students that is structured to reflect the theoretical frameworks it presents to not only teach through the written word, but through the applied exercises it assigns to the reader.”
“…a text has finally been written that gives proper attention to the "Creativity" side of creativity & innovation.”
“An easy-to-read, easy-to-use basis for teaching AND DEVELOPING creativity knowledge, skills, and dispositions for students at any level: undergraduate or graduate, or adult learning/community learning course offerings.”
"Simple, deep, entertaining and useful: that rare combination can be found in this engaging book. A must read for anyone interested in innovation and creativity. I enjoyed it and strongly recommend it."
"Organizational Creativity is one of the most lucid, thoughtful, and insightful books on how organizations can leverage creativity to produce innovative results. The “know-do-be” theme and the engaging writing style convincingly articulate ways to develop creativity skills and traits. Anyone interested in fostering innovation in organizations needs to read this book."
"Another insightful contribution to understanding creativity from Buffalo's International Center. The significance of creativity for innovators and entrepreneurs is badly in need of such clarification."
"Creative thinking is widely considered a 21st century skill. To best prepare students for today's complex work world, colleges and universities must find pedagogically sound practices that promote creative thinking. Here at Sheridan we have adopted, with great success, many of the principles, methods and tools described in Organizational Creativity. There is little doubt that these strategies are contributing to our students’ creative-thinking capabilities."
"Educational experts and business leaders throughout the world have consistently cited creativity, innovation and entrepreneurial skills as vital for professional success in this century. At the Universidad Autónoma de Bucaramanga we have taken the contents of this book to help guide a powerful institutional intervention to make our university the first creative campus in Latin America. As a result, our students now have strategies to release the utmost potential they have within them."
"Organizational Creativity is a wonderful book – so engaging, enlightening, and inspiring that readers will hardly notice how much they are learning. It gives a guided tour through each stage of the innovation process, from identifying and defining the most important problems, to generating breakthrough ideas, to successfully implementing the best solutions. Aspiring entrepreneurs, innovators, and business leaders will find here the keys to nurturing not only their best ideas but also their most creative selves."
“Creative and thought provoking.”
“An engaging text for students that is structured to reflect the theoretical frameworks it presents to not only teach through the written word, but through the applied exercises it assigns to the reader.”
“…a text has finally been written that gives proper attention to the "Creativity" side of creativity & innovation.”
“An easy-to-read, easy-to-use basis for teaching AND DEVELOPING creativity knowledge, skills, and dispositions for students at any level: undergraduate or graduate, or adult learning/community learning course offerings.”
"Simple, deep, entertaining and useful: that rare combination can be found in this engaging book. A must read for anyone interested in innovation and creativity. I enjoyed it and strongly recommend it."
"Organizational Creativity is one of the most lucid, thoughtful, and insightful books on how organizations can leverage creativity to produce innovative results. The “know-do-be” theme and the engaging writing style convincingly articulate ways to develop creativity skills and traits. Anyone interested in fostering innovation in organizations needs to read this book."
"Another insightful contribution to understanding creativity from Buffalo's International Center. The significance of creativity for innovators and entrepreneurs is badly in need of such clarification."
"Creative thinking is widely considered a 21st century skill. To best prepare students for today's complex work world, colleges and universities must find pedagogically sound practices that promote creative thinking. Here at Sheridan we have adopted, with great success, many of the principles, methods and tools described in Organizational Creativity. There is little doubt that these strategies are contributing to our students’ creative-thinking capabilities."
"Educational experts and business leaders throughout the world have consistently cited creativity, innovation and entrepreneurial skills as vital for professional success in this century. At the Universidad Autónoma de Bucaramanga we have taken the contents of this book to help guide a powerful institutional intervention to make our university the first creative campus in Latin America. As a result, our students now have strategies to release the utmost potential they have within them."
"Organizational Creativity is a wonderful book – so engaging, enlightening, and inspiring that readers will hardly notice how much they are learning. It gives a guided tour through each stage of the innovation process, from identifying and defining the most important problems, to generating breakthrough ideas, to successfully implementing the best solutions. Aspiring entrepreneurs, innovators, and business leaders will find here the keys to nurturing not only their best ideas but also their most creative selves."
Cuprins
Introduction: Purpose and Design of This Book
About the Authors
PART I. KNOWING: CREATIVITY KNOWLEDGE TO SUPPORT A 21st-CENTURY INNOVATOR
Chapter 1. Innovation Wired: You Evolved to Create
Knowing—You Were Born to Be Creative
Doing—Tuning in to the Creativity Already Inside of You
Being—Making Reflection a Habit
Chapter 2. How to Survive and Thrive in an Era of Innovation and Change
Knowing—The Forces for and Against Creative Thinking
Doing—Removing the But in Your Thinking
Being—Reflecting and Redirecting Yes-But Thinking
Chapter 3. What We Know About Creativity
Knowing—Sorting Creativity Fact From Fiction
Doing—Creating Your Own Mood
Being—Developing an Internal Locus of Control
Chapter 4. The Practical Benefits of Creativity: Becoming an Innovation Asset
Knowing—Top Reasons for Studying and Developing Your Creativity
Doing—Selling Creativity
Being—Making Creativity a Habit
PART II. DOING: PROVEN PRACTICES FOR 21st-CENTURY INNOVATORS
Chapter 5. Think: How to Improve Your Fundamental Capacity to Think in Creative Ways
Knowing—Understanding the Creative Mind
Doing—Training the Creative Mind
Being—Internalizing the Divergent Thinking Principles
Chapter 6. Understand: The Power of Observation and the Importance of Problem Definition
Knowing—Seeing and Questioning What Others Miss
Doing—Acting Like a Serial Opportunist
Being—Living Like a Serial Opportunist
Chapter 7. Ideate: Ways to Visualize and Generate Breakthrough Ideas
Knowing—Ideating: The Mind’s Capacity to See the Future
Doing—Using Associative Thinking to Visualize Anew
Being—Living Like an Idea Generator
Chapter 8. Experiment: Strategies to Develop and Validate the Best Solutions
Knowing—Developing and Validating Through Experimentation
Doing—Acting Like an Idea Developer
Being—Living Like an Idea Developer
Chapter 9. Implement: Gaining Buy-In and Driving Change
Knowing—Everyone Is in the Business of Sales
Doing—Acting Like an Influencer and Change Agent
Being—Influencing and Leading Change
PART III. BEING: WAYS TO SUSTAIN YOURSELF AS A 21st-CENTURY INNOVATOR
Chapter 10. The Emotionally Intelligent Leader
Knowing—Emotional Intelligence Is Not a Soft Skill
Doing—Tools and Strategies for Overcoming Creative Blocks
Being—Actively Learning From Failure
Chapter 11. Sustaining Your Creativity: Learning to Defy and Transform the Crowd
Knowing—Investment Theory of Creativity
Doing—Addressing Resistance to Change
Being—Becoming a 21st-Century Innovator
Notes
Index
About the Authors
PART I. KNOWING: CREATIVITY KNOWLEDGE TO SUPPORT A 21st-CENTURY INNOVATOR
Chapter 1. Innovation Wired: You Evolved to Create
Knowing—You Were Born to Be Creative
Doing—Tuning in to the Creativity Already Inside of You
Being—Making Reflection a Habit
Chapter 2. How to Survive and Thrive in an Era of Innovation and Change
Knowing—The Forces for and Against Creative Thinking
Doing—Removing the But in Your Thinking
Being—Reflecting and Redirecting Yes-But Thinking
Chapter 3. What We Know About Creativity
Knowing—Sorting Creativity Fact From Fiction
Doing—Creating Your Own Mood
Being—Developing an Internal Locus of Control
Chapter 4. The Practical Benefits of Creativity: Becoming an Innovation Asset
Knowing—Top Reasons for Studying and Developing Your Creativity
Doing—Selling Creativity
Being—Making Creativity a Habit
PART II. DOING: PROVEN PRACTICES FOR 21st-CENTURY INNOVATORS
Chapter 5. Think: How to Improve Your Fundamental Capacity to Think in Creative Ways
Knowing—Understanding the Creative Mind
Doing—Training the Creative Mind
Being—Internalizing the Divergent Thinking Principles
Chapter 6. Understand: The Power of Observation and the Importance of Problem Definition
Knowing—Seeing and Questioning What Others Miss
Doing—Acting Like a Serial Opportunist
Being—Living Like a Serial Opportunist
Chapter 7. Ideate: Ways to Visualize and Generate Breakthrough Ideas
Knowing—Ideating: The Mind’s Capacity to See the Future
Doing—Using Associative Thinking to Visualize Anew
Being—Living Like an Idea Generator
Chapter 8. Experiment: Strategies to Develop and Validate the Best Solutions
Knowing—Developing and Validating Through Experimentation
Doing—Acting Like an Idea Developer
Being—Living Like an Idea Developer
Chapter 9. Implement: Gaining Buy-In and Driving Change
Knowing—Everyone Is in the Business of Sales
Doing—Acting Like an Influencer and Change Agent
Being—Influencing and Leading Change
PART III. BEING: WAYS TO SUSTAIN YOURSELF AS A 21st-CENTURY INNOVATOR
Chapter 10. The Emotionally Intelligent Leader
Knowing—Emotional Intelligence Is Not a Soft Skill
Doing—Tools and Strategies for Overcoming Creative Blocks
Being—Actively Learning From Failure
Chapter 11. Sustaining Your Creativity: Learning to Defy and Transform the Crowd
Knowing—Investment Theory of Creativity
Doing—Addressing Resistance to Change
Being—Becoming a 21st-Century Innovator
Notes
Index
Notă biografică
Gerard J. Puccio is the Department Chair and Professor in the Department for Creativity and Change Leadership, SUNY-Buffalo State.
Dr. Puccio has written more than 60 articles, chapters and books. His most recent book titled Organizational Creativity and Innovation: A Personal Journey for Innovators and Entrepreneurs (2018 by Sage Press), highlights the crucial role creativity plays in an economy driven by innovation. Prior to this publication, Dr. Puccio co-authored The Innovative Team, published by Jossey-Bass, a fable about a team that was able to apply proven creative-thinking tools to turn around a dysfunctional and unproductive situation.
Dr. Puccio is an accomplished speaker and consultant; he has worked with major corporations, universities, and numerous school districts. Some of his recent clients include the BBC, Fisher-Price Brands, Blue Cross and Blue Shield, Kraft Foods, The Smithsonian Institution, BNP Paribas, Rubbermaid, Coca-Cola, and the Fashion Institute of Technology. He has delivered creativity workshops and presentations across the United States and in more than 20 different countries.
In 2013 Dr. Puccio was selected by the Teaching Company as one of Americäs Great Lecturers and as such was invited to design and deliver a course comprised of twenty-four 30-minute video sessions. This ¿Great Course,¿ titled The Creative Thinker¿s Toolkit, was released in January 2014. Dr. Puccio was also a featured speaker at a TEDx event held in New York City in December of 2012.
Gerard holds a Ph.D. in organizational psychology from the University of Manchester, England.
Descriere
Whether readers are preparing to become entrepreneurs or work in an established firm, Organizational Creativity will transform them into creative thinkers and leaders, ready to thrive in an era of innovation and change.