Organizing Marketing and Sales – Mastering Contemporary B2B Challenges

Autor Per Andersson, Björn Axelsson, Christopher Rosenqvist

en Limba Engleză Paperback – 14 mai 2020

Organizing Marketing and Sales offers case studies to demonstrate in detail the kinds of challenges faced by multinational, multiproduct firms. It also draws upon theoretical perspectives in order to examine contemporary challenges in marketing and sales organization.

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