"People Eat with Their Eyes: How to Create an Effective Book Trailer" People Eat with Their eyes and a book trailer (video) captivates people and draws them in. Having a Video Book Trailer for your book will provide you with opportunities to connect with your audience and sell more books Book trailers are a great marketing tool and are quickly gaining popularity among publishers and successful authors to help promote books and encourage people to read them. Bestsellers have them - why not you? Introduce your book and get potential readers excited FINALLY A BOOK TO TEACH YOU: . How to capture the attention of your reader with a book trailer . How to design your own book trailer on a shoestring budget . How to use the book trailer to launch a marketing campaign with your book"