People Planet Profit – How to Embrace Sustainability for Innovation and Business Growth
Autor Peter Fisken Limba Engleză Hardback – 2 feb 2010
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Specificații
ISBN-13: 9780749454111
ISBN-10: 0749454113
Pagini: 240
Dimensiuni: 164 x 241 x 19 mm
Greutate: 0.53 kg
Editura: Kogan Page
ISBN-10: 0749454113
Pagini: 240
Dimensiuni: 164 x 241 x 19 mm
Greutate: 0.53 kg
Editura: Kogan Page
Cuprins
Part 1: Rethinking Business
Chapter 1: Purpose beyond Profits
Making people’s lives better
Defining an inspiring purpose
Turning promises into reality
Google and Microsoft
Chapter 2: Strategies for Growth
Finding markets with sustainable growth
Creating differentiation by doing good
New business models for a new world
Apple and Nokia
Chapter 3: Inspiring Leadership
Leaders of the new business world
Leaders as the catalysts of change
What it means personally
Patagonia and Timberland
Part 2: Reconnecting Business
Chapter 4: Conscience Consumers
Enabling people to be good
The new consumer agenda
Segmenting the conscience consumer
Coca-Cola and Danone
Chapter 5: Sustainable Innovation
Social and environmental drivers of innovation
Innovating every aspect of business
The creative potential of social entrepreneurs
Amazon and eBay
Chapter 6: Engaging consumers
Engaging people through enlightened dialogue
Building networks to do more together
The “good” consumer experience
Marks & Spencer and Wal-Mart
Part 3: Releasing Business
Chapter 7: Sustainable Operations
Working better together
Good sourcing, transporting and producing
The power of sustainable energy and technology
Adidas and Nike
Chapter 8: Delivering Performance
Certification, labels and sustainable impacts
Linking sustainability to business results
Managing business performance and reputation
News Corporation and Time Warner
Chapter 9: Transforming Business
Making sustainable change happen
Articulating the case for change
Managing the implementation
Ikea and Interface
Chapter 10: Sustainable Futures
Leading in the new business world
Sustainable innovation and lifestyles
Business as a force for positive change
Part 4: Resources
The People Planet Profit A to Z
The People Planet Profit Blueprint
The People Planet Profit Directory
The People Planet Profit Programme
Authors and Contributors
Chapter 1: Purpose beyond Profits
Making people’s lives better
Defining an inspiring purpose
Turning promises into reality
Google and Microsoft
Chapter 2: Strategies for Growth
Finding markets with sustainable growth
Creating differentiation by doing good
New business models for a new world
Apple and Nokia
Chapter 3: Inspiring Leadership
Leaders of the new business world
Leaders as the catalysts of change
What it means personally
Patagonia and Timberland
Part 2: Reconnecting Business
Chapter 4: Conscience Consumers
Enabling people to be good
The new consumer agenda
Segmenting the conscience consumer
Coca-Cola and Danone
Chapter 5: Sustainable Innovation
Social and environmental drivers of innovation
Innovating every aspect of business
The creative potential of social entrepreneurs
Amazon and eBay
Chapter 6: Engaging consumers
Engaging people through enlightened dialogue
Building networks to do more together
The “good” consumer experience
Marks & Spencer and Wal-Mart
Part 3: Releasing Business
Chapter 7: Sustainable Operations
Working better together
Good sourcing, transporting and producing
The power of sustainable energy and technology
Adidas and Nike
Chapter 8: Delivering Performance
Certification, labels and sustainable impacts
Linking sustainability to business results
Managing business performance and reputation
News Corporation and Time Warner
Chapter 9: Transforming Business
Making sustainable change happen
Articulating the case for change
Managing the implementation
Ikea and Interface
Chapter 10: Sustainable Futures
Leading in the new business world
Sustainable innovation and lifestyles
Business as a force for positive change
Part 4: Resources
The People Planet Profit A to Z
The People Planet Profit Blueprint
The People Planet Profit Directory
The People Planet Profit Programme
Authors and Contributors
Recenzii
"Fisk... persuasively argues that leadership and responsibility for the world's future must be an integral component of every organization's culture and strategic planning. Incorporating interesting case studies and comments from a number of today's business leaders, the chapters provide unique insight into the ways in which companies as diverse as Apple Computer and Wal-Mart are translating this demand for a social purpose into practical plans that create business value and long-term viability while also demonstrating a commitment to environmental and social issues." - S. R. Kahn, University of Cincinnati
Notă biografică
Peter Fisk has been identified by Business Strategy Review as "one of the best new business thinkers." He is founder and CEO of The Genius Works, which provides coaching, consulting, and executive development services. He is an experienced strategist and marketer, a speaker and coach, and the author of Marketing Genius and Customer Genius.
Descriere
In this groundbreaking book, Fisk explores how sustainability can be the driving force for innovation and growth. He shows how social and environmental issues can connect with consumer, brand, and commercial agendas.