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People Planet Profit – How to Embrace Sustainability for Innovation and Business Growth

Autor Peter Fisk
en Limba Engleză Hardback – 2 feb 2010
Social and environmental issues are more important than ever and consumers are committed to supporting change. 'Doing good' is no longer a peripheral activity but fundamental to every aspect of how we do business, every day, for everyone. People, Planet, Profit is the first book to truly address business growth in the context of social and environmental concerns. It's a practical guide to new business opportunity, operational improvement and competitive advantage. Full of inspiring case studies, it looks at the challenges faced by key players such as Google, Microsoft, Apple, Nokia, Nike, Amazon, M&S and Walmart. With plenty of comments from industry insiders, it's essential reading for CEOs and business managers who are searching for new ways to create value, to make sense of business in a rapidly shifting landscape, and to deliver profitable growth whilst also doing "the right thing".
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Specificații

ISBN-13: 9780749454111
ISBN-10: 0749454113
Pagini: 240
Dimensiuni: 164 x 241 x 19 mm
Greutate: 0.53 kg
Editura: Kogan Page

Cuprins

Part 1: Rethinking Business                                                            
 
Chapter 1: Purpose beyond Profits                                        
 
Making people’s lives better
Defining an inspiring purpose
Turning promises into reality
Google and Microsoft
 
Chapter 2: Strategies for Growth                                          
 
Finding markets with sustainable growth
Creating differentiation by doing good
New business models for a new world
Apple and Nokia
 
Chapter 3: Inspiring Leadership                                            
 
Leaders of the new business world
Leaders as the catalysts of change
What it means personally
Patagonia and Timberland
 
Part 2: Reconnecting Business                                                        
 
Chapter 4: Conscience Consumers                                        
 
Enabling people to be good
The new consumer agenda
Segmenting the conscience consumer
Coca-Cola and Danone
 
Chapter 5: Sustainable Innovation                                         
 
Social and environmental drivers of innovation
Innovating every aspect of business
The creative potential of social entrepreneurs
Amazon and eBay
 
Chapter 6: Engaging consumers                                            
 
Engaging people through enlightened dialogue
Building networks to do more together
The “good” consumer experience
Marks & Spencer and Wal-Mart
 
Part 3: Releasing Business                                                               
 
Chapter 7: Sustainable Operations                                         
 
Working better together
Good sourcing, transporting and producing
The power of sustainable energy and technology
Adidas and Nike
 
Chapter 8: Delivering Performance                                       
 
Certification, labels and sustainable impacts
Linking sustainability to business results
Managing business performance and reputation
News Corporation and Time Warner
 
Chapter 9: Transforming Business                                         
 
Making sustainable change happen
Articulating the case for change
Managing the implementation
Ikea and Interface
 
Chapter 10: Sustainable Futures                                            
 
Leading in the new business world
Sustainable innovation and lifestyles
Business as a force for positive change
 
Part 4: Resources                                                                             
 
The People Planet Profit A to Z
The People Planet Profit Blueprint
The People Planet Profit Directory
The People Planet Profit Programme
Authors and Contributors

Recenzii

"Fisk... persuasively argues that leadership and responsibility for the world's future must be an integral component of every organization's culture and strategic planning. Incorporating interesting case studies and comments from a number of today's business leaders, the chapters provide unique insight into the ways in which companies as diverse as Apple Computer and Wal-Mart are translating this demand for a social purpose into practical plans that create business value and long-term viability while also demonstrating a commitment to environmental and social issues." - S. R. Kahn, University of Cincinnati

Notă biografică

Peter Fisk has been identified by Business Strategy Review as "one of the best new business thinkers."  He is founder and CEO of The Genius Works, which provides coaching, consulting, and executive development services. He is an experienced strategist and marketer, a speaker and coach, and the author of Marketing Genius and Customer Genius. 

Descriere

In this groundbreaking book, Fisk explores how sustainability can be the driving force for innovation and growth. He shows how social and environmental issues can connect with consumer, brand, and commercial agendas.