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Perfect Phrases for Writing Company Announcements: Hundreds of Ready-to-Use Phrases for Powerful Internal and External Communications de Harriet Diamond

Perfect Phrases for Writing Company Announcements: Hundreds of Ready-to-Use Phrases for Powerful Internal and External Communications

Autor Harriet Diamond, Linda Eve Diamond
en Limba Engleză Paperback – 16 mai 2010
The Right Phrase for Every Situation . . . Every Time!
Clearly crafted company announcements—both internal and external—are critically important for your company’s day-to-day operations.
Perfect Phrases for Writing Company Announcements has hundreds of ready-to-use phrases suitable for any announcement, regardless of the situation or scenario. Learn the most effective language for:
  • Describing new products and services
  • Explaining hiring procedures
  • Detailing a new strategic focus
  • Announcing relocation or expansion
  • Articulating mergers and strategic partnerships
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Specificații

ISBN-13: 9780071634526
ISBN-10: 0071634525
Pagini: 224
Dimensiuni: 127 x 203 x 14 mm
Greutate: 0.24 kg
Editura: McGraw Hill Education
Colecția McGraw-Hill
Locul publicării:United States

Cuprins

Acknowledgments
Introduction
Part One Sharing Information: The Whys and Hows
Chapter 1: Your Message
Media Choices
Internal Announcements
External Announcements
Promotional Writing Basics
E-Mail Basics
Blogging, Facebooking, Twittering . . .
Words Are Forever
What Works for You?
Chapter 2: Style
Target Your Audience
Pinpoint Your Message
Get the Phrase Out!
Image Matters
What’s Your Style?
Part Two The Perfect Phrase
Chapter 3: Company News
Newsletters
Press Releases
New Customer Service Initiatives
New Products
New Services
Announcements to Investors
Chapter 4: Customer Care and Events
New Online Features
Special Sales
Contests
Event Announcements and Invitations
Conferences
Free Consultations
Online Feedback Forums
Product Recalls
Chapter 5: Announcing Transitions to the Public
Renovations
Closing / Moving / Adding Locations
New Management
New Partners
Mergers and Acquisitions
Chapter 6: Internal Announcements to Inform and Inspire
Message of the Day / Week / Month
Internal Newsletters
Encouraging Wellness
Company Incentives
Congratulations to the Team
Training Opportunities
Conferences and Expos
Company Events
Chapter 7: Other Important Internal Announcements
Restructuring / Reorganization
Changes in Policy
Cyberspace Policies
Raising Morale in Tough Times
Layoffs
Workplace Safety
Performance Reviews and Feedback
Customer Service Reminders
Chapter 8: Personnel Announcements
Now Hiring
New Management
New Team Members
Promotions
Chapter 9: Reaching Out
Opinion Polls
Links and Affiliate Programs
Working Together
Participating in Your Community
Seeking Testimonials
Chapter 10: Purpose-Specific Nonprofit
Membership Drives
Fund-Raising / Requests for Donations
Requests for Volunteers
Engaging the “Next Generation”
Great Voices to Inspire
Chapter 11: Thank You!
Thank You for Your Business
Thank You for Your Dedication
Thank You for Your Donation
Thank You for Referrals
Part Three Writing Your Perfect Phrases
Chapter 12: Your Perfect Phrases
Have You Made Some Perfect Notes?
What Makes a Phrase Perfect?
A Perfect Brainstorm
A Perfect Buddy
Six More Perfect Phrase Tips
Perfect!
Chapter 13: Write On!
Six Steps to Good Writing
Perfect Structure
The Top Five Grammar Flubs
Translation Flubs
Grammar-Check, Spell-Check, and Human-Check
Conclusion
Resources