Cantitate/Preț
Produs

Personal Branding for Entrepreneurial Journalists and Creative Professionals

Autor Sara Kelly
en Limba Engleză Paperback – 19 apr 2017
Personal Branding for Entrepreneurial Journalists and Creative Professionals outlines and describes the complete process of building and growing a successful personal brand. Focused on the independent journalist or creative professional in the new digital marketplace, Sara Kelly gives readers the ability to create the sort of personal brand that not only stands out, but remains relevant for years to come. Features such as exercises and worksheets will guide readers in creating the various components of their personal brand, and case studies of real-world branding scenarios will allow readers to analyze the practical aspects of implementing a personal brand. Covering theory and practice, this text is a powerful resource for modern journalists, multimedia storytellers, and content creators hoping to ply their talents online and beyond.
Citește tot Restrânge

Toate formatele și edițiile

Toate formatele și edițiile Preț Express
Paperback (1) 43037 lei  6-8 săpt.
  Taylor & Francis – 19 apr 2017 43037 lei  6-8 săpt.
Hardback (1) 132699 lei  6-8 săpt.
  Taylor & Francis – 26 apr 2017 132699 lei  6-8 săpt.

Preț: 43037 lei

Nou

Puncte Express: 646

Preț estimativ în valută:
8236 8546$ 6884£

Carte tipărită la comandă

Livrare economică 15-29 martie

Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9781138218475
ISBN-10: 1138218472
Pagini: 230
Ilustrații: 165
Dimensiuni: 152 x 229 x 19 mm
Greutate: 0.32 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom

Public țintă

Undergraduate

Cuprins

Table of Contents
Chapter 1 1 The Changing Employment Marketplace
Chapter 2 Creativity and Entrepreneurship
Chapter 3 Branding Basics
Chapter 4 Make It Personal
Chapter 5 Your Story and Your Audience
Chapter 6 Claim Your Name
Chapter 7 Create Content
Chapter 8 Distribute Content
Chapter 9 Skills and Techniques
Chapter 10 Measure and Manage Your Brand
Chapter 11 The Branded Life
Resources

Recenzii

  Creativity is the commodity of the future. Technology has led to a seismic change in the types of work and the types of workers in the creative economy. Sara Kelly perfectly captures the essence of a ‘Creative Professional’ in this very important and timely book.
-Linda Bloss-Baum, Adjunct Instructor, American University, USA

Notă biografică

Sara Kelly, EdD, is chair of the Department of Journalism, Film and Entertainment Arts at National University in San Diego, where she serves as lead faculty for the BA in Digital Journalism. Kelly also holds an MBA and an MFA. While at NU, she has helmed programs in journalism and strategic communications, as well as the integrated marketing communication specialization of the MBA. Previously, Kelly served as the long-time executive editor of the Philadelphia Weekly and the editor of In Pittsburgh Newsweekly. Her professional publications include Salon, Mother Jones, the New York Times Book Review, Men’s Health, Town and Country, and Utne Reader.

Descriere

Personal Branding for Entrepreneurial Journalists and Creative Professionals outlines and describes the complete process of building and growing a successful personal brand. Focused on the independent journalist or creative professional in the new digital marketplace, Sara Kelly gives readers the ability to create the sort of personal brand that not only stands out, but remains relevant for years to come.