Cantitate/Preț
Produs

Persuasive Signs: The Semiotics of Advertising: Approaches to Applied Semiotics [AAS], cartea 4

Autor Ron Beasley, Marcel Danesi
en Limba Engleză Hardback – 8 oct 2002
Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption. This book looks at the categories of this form of discourse from the standpoint of semiotic analysis. It deals with the signifying processes that underlie advertising messages in print, electronic, and digital form.
Citește tot Restrânge

Din seria Approaches to Applied Semiotics [AAS]

Preț: 32703 lei

Nou

Puncte Express: 491

Preț estimativ în valută:
6263 6453$ 5247£

Carte disponibilă

Livrare economică 01-15 februarie

Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9783110173406
ISBN-10: 3110173409
Pagini: 204
Ilustrații: 6 schw.-w. Abb., Num. tab.
Dimensiuni: 155 x 230 x 20 mm
Greutate: 0.43 kg
Editura: De Gruyter
Colecția De Gruyter Mouton
Seria Approaches to Applied Semiotics [AAS]

Locul publicării:Berlin/Boston

Notă biografică

Ron Beasley is Managing Director of ABM Research, Toronto, Canada.
Marcel Danesi is Professor at the University of Toronto, Canada.