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Pioneers of Promotion: How Press Agents for Buffalo Bill, P. T. Barnum, and the World's Columbian Exposition Created Modern Marketingvolume 5 de Joe Dobrow

Pioneers of Promotion: How Press Agents for Buffalo Bill, P. T. Barnum, and the World's Columbian Exposition Created Modern Marketingvolume 5: William F. Cody the History an, cartea 5

Autor Joe Dobrow
en Limba Engleză Hardback – 13 iun 2018
The sophisticated and persuasive marketing tactics that companies use may seem a recent phenomenon, but Pioneers of Promotion tells a different story. In this lively narrative, business history writer Joe Dobrow traces the origins of modern American marketing.
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Specificații

ISBN-13: 9780806160108
ISBN-10: 0806160101
Pagini: 408
Dimensiuni: 157 x 236 x 33 mm
Greutate: 0.73 kg
Editura: Longleaf Services on Behalf of University of Oklah
Colecția William F. Cody the History an
Seria William F. Cody the History an

Notă biografică

Joe Dobrow, a communications professional for thirty years, is the author of Natural Prophets: From Health Foods to Whole Foods--How the Pioneers of the Industry Changed the Way We Eat and Reshaped American Business.

Descriere

The average American today is bombarded with as many as 5,000 advertisements a day. In this lively narrative, business history writer Joe Dobrow traces the origins of modern American marketing to the late nineteenth century when three charismatic individuals launched an industry that defines our national culture.