Pioneers of Promotion
Autor Joe Dobrowen Limba Engleză Hardback – 14 iun 2018
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Specificații
ISBN-13: 9780806160108
ISBN-10: 0806160101
Pagini: 408
Dimensiuni: 151 x 225 x 23 mm
Greutate: 0.56 kg
Editura: University of Oklahoma Press
ISBN-10: 0806160101
Pagini: 408
Dimensiuni: 151 x 225 x 23 mm
Greutate: 0.56 kg
Editura: University of Oklahoma Press
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Notă biografică
Joe Dobrow, a communications professional for thirty years, is the author of Natural Prophets: From Health Foods to Whole Foods--How the Pioneers of the Industry Changed the Way We Eat and Reshaped American Business.
Descriere
The average American today is bombarded with as many as 5,000 advertisements a day. In this lively narrative, business history writer Joe Dobrow traces the origins of modern American marketing to the late nineteenth century when three charismatic individuals launched an industry that defines our national culture.