Continuing a life-long study, this latest work by Melville Branch describes planning as an essential element in all human activity, a principal determinant of the current condition as well as the future of society and the survival of the species. He explains planning as a primary force in the development, prospects, and continuation of human society. He defines the crucial role of the mass media in the types and success of planning. In clear, nontechnical language, Branch investigates the primary problems confronting human society; individual characteristics and societal features that affect planning, the types and applications of planning, advanced planning education and knowledge, and the societal situation and planning.This book treats planning from a broader, more fundamental perspective than other studies in the field: as a process inherent in human activities, critical to societal success, and a distinct intellectual discipline and managerial method. It will primarily be of interest to planners in civil government, business, and the military. And to those who are active and concerned with the role of the mass media--particularly television--in our future.