Platform Power and Policy in Transforming Television Markets: Palgrave Global Media Policy and Business
Autor Tom Evens, Karen Dondersen Limba Engleză Hardback – 13 apr 2018
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Specificații
ISBN-13: 9783319742458
ISBN-10: 3319742450
Pagini: 265
Ilustrații: IX, 304 p. 7 illus.
Dimensiuni: 148 x 210 x 26 mm
Greutate: 0.53 kg
Ediția:1st ed. 2018
Editura: Springer International Publishing
Colecția Palgrave Macmillan
Seria Palgrave Global Media Policy and Business
Locul publicării:Cham, Switzerland
ISBN-10: 3319742450
Pagini: 265
Ilustrații: IX, 304 p. 7 illus.
Dimensiuni: 148 x 210 x 26 mm
Greutate: 0.53 kg
Ediția:1st ed. 2018
Editura: Springer International Publishing
Colecția Palgrave Macmillan
Seria Palgrave Global Media Policy and Business
Locul publicării:Cham, Switzerland
Cuprins
1. Introduction: Planet Of The Platforms.- 2. From Local Utility To Global Commodity, Case Liberty Global: All Along The Value Chain.- 3. Game Of Screens, Case Netflix: Turning Data Into Content.- 4. Power To The Platforms, Case Hulu: Partners In Crime.- 5. The Retransmission Swamp, Case Fox Networks: The Howling Wolf.- 6. Regulating The Retransmission Swamp, Case Aereo, Bhaalu And Friends: Copyright In The Cloud.- 7. Policing The Platforms, Case Time Warner + AT&T: A Great Deal.- 8.Conclusion: Winner Takes It All.
Recenzii
“This book is a welcome addition to the fields of media policy, media industries and screen business. ... It is an ambitious book that tackles the emergence and impact of new players across the globe, detailing the complex interactions between national policy, business models and patterns of consumption. ... The breadth of the research is one of the strengths of this book.” (Jane Roscoe, Critical Studies in Television, Vol. 14 (2), 2019)
Notă biografică
Tom Evens is Assistant Professor in the Department of Communication Sciences at Ghent University, Belgium, and member of the imec research group for Media, Innovation and Communication Technologies.
Karen Donders is Assistant Professor in the Department of Communication Sciences at the Free University of Brussels, Belgium, and member of the imec research group for Studies on Media, Information and Telecommunication.
Karen Donders is Assistant Professor in the Department of Communication Sciences at the Free University of Brussels, Belgium, and member of the imec research group for Studies on Media, Information and Telecommunication.
Textul de pe ultima copertă
This book seeks to investigate ‘platform power’ in the multi-platform era and unravels the evolution of power structures in the TV industry as a result of platformisation. Multiple TV platforms and modes of distribution are competing–not necessarily in a zero-sum game–to control the market. In the volume, the contributors work to extend established ‘platform theory’ to the TV industry, which has become increasingly organised as a platform economy. The book helps to understand how platform power arises in the industry, how it destabilises international relations, and how it is used in the global media value chain. Platform Power and Policy in Transforming Television Markets contributes to the growing field of media industry studies, and draws on scholarly work in communication, political economy and public policy whilst providing a deeper insight into the transformation of the TV industry from an economic, political and consumer level. Avoiding a merely legal analysis from a technology-driven perspective, the book provides a critical analysis of the dominant modes of power within the evolving structures of the global TV value chain.
Caracteristici
Academic, yet accessible to the general reader Develops the theory of structural power in the video platform business Original in it's content, looking into platformisation of the TV industry