Political Communication in Real Time: Theoretical and Applied Research Approaches: Routledge Studies in Global Information, Politics and Society
Editat de Dan Schill, Rita Kirk, Amy E. Jaspersonen Limba Engleză Paperback – 13 oct 2016
This book provides one of the first systematic assessment of real-time methods used to study the new digital media environment. It features twelve chapters—authored by leading researchers in the field—using continuous or real time response methods to study political communication in various forms. Moreover, the authors explain how viewer attitudes can be measured over time, message effects can be pin-pointed down to the second of impact, behaviors can be tracked and analyzed unobtrusively, and respondents can naturally respond on their smartphone, tablet, or even console gaming system. Leading practitioners in the field working for CNN, Microsoft, and Twitter show how the approach is being innovatively used in the field.
Political Communication in Real Time is a welcome addition to the growing field of interest in "big data" and continuous response research. This volume will appeal to scholars and practitioners in political science and communication studies wishing to gain new insights into the strengths and limitations of this approach. Political communication is a continuous process, so theories, applications, and cognitive models of such communication require continuous measures and methods.
Toate formatele și edițiile | Preț | Express |
---|---|---|
Paperback (1) | 417.81 lei 6-8 săpt. | |
Taylor & Francis – 13 oct 2016 | 417.81 lei 6-8 săpt. | |
Hardback (1) | 1057.89 lei 6-8 săpt. | |
Taylor & Francis – 13 oct 2016 | 1057.89 lei 6-8 săpt. |
Din seria Routledge Studies in Global Information, Politics and Society
- Preț: 302.68 lei
- Preț: 294.19 lei
- Preț: 309.12 lei
- Preț: 197.22 lei
- Preț: 247.46 lei
- Preț: 422.00 lei
- Preț: 309.69 lei
- Preț: 449.41 lei
- Preț: 446.58 lei
- Preț: 412.37 lei
- Preț: 411.98 lei
- Preț: 413.13 lei
- Preț: 443.47 lei
- Preț: 367.83 lei
- 26% Preț: 763.39 lei
- 31% Preț: 753.04 lei
- Preț: 383.63 lei
- Preț: 360.70 lei
- Preț: 389.66 lei
- 18% Preț: 729.58 lei
Preț: 417.81 lei
Preț vechi: 454.14 lei
-8% Nou
Puncte Express: 627
Preț estimativ în valută:
79.96€ • 82.97$ • 66.83£
79.96€ • 82.97$ • 66.83£
Carte tipărită la comandă
Livrare economică 17-31 martie
Preluare comenzi: 021 569.72.76
Specificații
ISBN-13: 9781138949416
ISBN-10: 1138949418
Pagini: 310
Ilustrații: 160
Dimensiuni: 152 x 229 x 18 mm
Greutate: 0.41 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Seria Routledge Studies in Global Information, Politics and Society
Locul publicării:Oxford, United Kingdom
ISBN-10: 1138949418
Pagini: 310
Ilustrații: 160
Dimensiuni: 152 x 229 x 18 mm
Greutate: 0.41 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Seria Routledge Studies in Global Information, Politics and Society
Locul publicării:Oxford, United Kingdom
Public țintă
Postgraduate and UndergraduateCuprins
Part I: Real Time Response Techniques, Approaches, and Insights
Chapter 1: The History, Reliability, Validity, and Utility of Real Time Response
Dan Schill
Chapter 2: Collecting, Interpreting, and Analyzing Continuous Response Data
Jennifer Burton, Jan Gollins, and Danielle Walls
Chapter 3: Strategic Insights: The News Value of Real Time Response Measurements
Rita Kirk
Chapter 4: Social Media and the Rise of the Connected Voter
Sean Evins
Part II: Real Time Effects: Measuring Political Message Effects by the Second
Chapter 5: High-Frequency Polling with Non-Representative Data
Andrew Gelman, Sharad Goel, David Rothschild, and Wei Wang
Chapter 6: Moment-to-Moment Responses to Race-Based Messages in Political Campaign Advertisements
Stephen Maynard Caliendo, Charlton D. McIlwain, and Elizabeth Dudash-Buskirk
Chapter 7: Measuring Effects of Candidates on Voters in Germany: A methodological comparison between Real-Time-Response Measurement and Facial Coding
Simon Ottler, Reza Mousa-Kazemi, and René Resch
Chapter 8: Scalable Multidimensional Response Measurement using a Mobile Platform Philip Resnik, Amber E. Boydstun, Rebecca A. Glazier, and Matthew T. Pietryka
Part III: Partisanship and Polarization: Real Time Selective Information Processing
Chapter 9: Polarization in Less than Thirty Seconds: Continuous Monitoring of Voter Response to Campaign Advertising
Shanto Iyengar, Simon Jackman, and Kyu Hahn
Chapter 10: Polarization in the 2012 Presidential Debates: A Moment-to-Moment, Dynamic Analysis of Audience Reactions in Ohio and Florida
Amy E. Jasperson, Jan Gollins, and Danielle Walls
Chapter 11: How Attacks and Defenses Resonate with Viewers’ Political Attitudes in Televised Debates: An Empirical Test of the Resonance Model of Campaign Effects
Marko Bachl
Chapter 12: Moments of Partisan Divergence in Presidential Debates: Indicators of Verbal and Nonverbal Influence
Shawn R. Hughes and Erik P. Bucy
Chapter 1: The History, Reliability, Validity, and Utility of Real Time Response
Dan Schill
Chapter 2: Collecting, Interpreting, and Analyzing Continuous Response Data
Jennifer Burton, Jan Gollins, and Danielle Walls
Chapter 3: Strategic Insights: The News Value of Real Time Response Measurements
Rita Kirk
Chapter 4: Social Media and the Rise of the Connected Voter
Sean Evins
Part II: Real Time Effects: Measuring Political Message Effects by the Second
Chapter 5: High-Frequency Polling with Non-Representative Data
Andrew Gelman, Sharad Goel, David Rothschild, and Wei Wang
Chapter 6: Moment-to-Moment Responses to Race-Based Messages in Political Campaign Advertisements
Stephen Maynard Caliendo, Charlton D. McIlwain, and Elizabeth Dudash-Buskirk
Chapter 7: Measuring Effects of Candidates on Voters in Germany: A methodological comparison between Real-Time-Response Measurement and Facial Coding
Simon Ottler, Reza Mousa-Kazemi, and René Resch
Chapter 8: Scalable Multidimensional Response Measurement using a Mobile Platform Philip Resnik, Amber E. Boydstun, Rebecca A. Glazier, and Matthew T. Pietryka
Part III: Partisanship and Polarization: Real Time Selective Information Processing
Chapter 9: Polarization in Less than Thirty Seconds: Continuous Monitoring of Voter Response to Campaign Advertising
Shanto Iyengar, Simon Jackman, and Kyu Hahn
Chapter 10: Polarization in the 2012 Presidential Debates: A Moment-to-Moment, Dynamic Analysis of Audience Reactions in Ohio and Florida
Amy E. Jasperson, Jan Gollins, and Danielle Walls
Chapter 11: How Attacks and Defenses Resonate with Viewers’ Political Attitudes in Televised Debates: An Empirical Test of the Resonance Model of Campaign Effects
Marko Bachl
Chapter 12: Moments of Partisan Divergence in Presidential Debates: Indicators of Verbal and Nonverbal Influence
Shawn R. Hughes and Erik P. Bucy
Notă biografică
Dan Schill is Associate Professor in the School of Communication Studies and Affiliate Faculty in Political Science at James Madison University. His research is focused on advocacy, political communication, technology, and the mass media.
Rita Kirk is Professor and Director of the Maguire Center for Ethics and Public Responsibility at Southern Methodist University. Her research focuses on campaign communication concentrating on emergent technologies, the development of public arguments, and hate speech.
Amy E. Jasperson is Associate Professor and Chair of the Department of Political Science at Rhodes College. Her research focuses on media framing and its resonance with citizens, communication during crises, campaign advertising strategies, and gender and media.
Rita Kirk is Professor and Director of the Maguire Center for Ethics and Public Responsibility at Southern Methodist University. Her research focuses on campaign communication concentrating on emergent technologies, the development of public arguments, and hate speech.
Amy E. Jasperson is Associate Professor and Chair of the Department of Political Science at Rhodes College. Her research focuses on media framing and its resonance with citizens, communication during crises, campaign advertising strategies, and gender and media.
Recenzii
'This volume offers fascinating explorations of technologies that are changing how we measure and understand voting behavior. There are lessons in here for scholars and campaign practitioners alike.' - John Sides, George Washington University
'Like many scholars of political communication, I struggle with how to measure today’s multi-platform communication environment in real time—and people’s responses to those messages. Schill, Kirk and Jasperson’s "Political Communication in Real Time" is the book I’ve been waiting for, a trusted source for the latest on how to tap what people are saying and thinking right now on social and digital media. My research will be the better for it.' - Travis N. Ridout, Washington State University
'A well-researched, thorough analysis of the history and impact of Real Time Response methods and Moment to Moment data collection. Validating much of what we know, and uncovering many new and fascinating findings, this book will become required reading for everyone looking to benefit from in-the-moment research.' - David Paul, founder and CEO, Dialsmith, developer of the Perception Analyzer real time response system
'This book is an important contribution to the emerging field of real-time response measurement. It brings together social and behavioral scientists and practitioners using real-time response techniques in business contexts. It provides interdisciplinary insights and international perspectives. It enlarges our understanding of real-time measurement by highlighting a broad variety of techniques capturing human reactions to reality on a second-by-second basis. It teaches us how to employ real-time response techniques in- and outside the laboratory. This book is a must-read for every scholar interested in how to open the black box of human information processing in political communication.' - Prof. Dr. Jürgen Maier, Universität Koblenz-Landau
'This book offers great insights in the various fascinating ways of analyzing political communication continuously in real time. It is a must-read for everyone interested in innovative research methods used to study the effects of verbal and nonverbal communication.'- Prof. Dr. Marcus Maurer, Johannes Gutenberg-Universität Mainz
'Like many scholars of political communication, I struggle with how to measure today’s multi-platform communication environment in real time—and people’s responses to those messages. Schill, Kirk and Jasperson’s "Political Communication in Real Time" is the book I’ve been waiting for, a trusted source for the latest on how to tap what people are saying and thinking right now on social and digital media. My research will be the better for it.' - Travis N. Ridout, Washington State University
'A well-researched, thorough analysis of the history and impact of Real Time Response methods and Moment to Moment data collection. Validating much of what we know, and uncovering many new and fascinating findings, this book will become required reading for everyone looking to benefit from in-the-moment research.' - David Paul, founder and CEO, Dialsmith, developer of the Perception Analyzer real time response system
'This book is an important contribution to the emerging field of real-time response measurement. It brings together social and behavioral scientists and practitioners using real-time response techniques in business contexts. It provides interdisciplinary insights and international perspectives. It enlarges our understanding of real-time measurement by highlighting a broad variety of techniques capturing human reactions to reality on a second-by-second basis. It teaches us how to employ real-time response techniques in- and outside the laboratory. This book is a must-read for every scholar interested in how to open the black box of human information processing in political communication.' - Prof. Dr. Jürgen Maier, Universität Koblenz-Landau
'This book offers great insights in the various fascinating ways of analyzing political communication continuously in real time. It is a must-read for everyone interested in innovative research methods used to study the effects of verbal and nonverbal communication.'- Prof. Dr. Marcus Maurer, Johannes Gutenberg-Universität Mainz
Descriere
Much has been made of the speed and constancy of modern politics. Whether watching cable news, retweeting political posts, or receiving news alerts on our phones, political communication now happens continuously and in real time. Traditional research methods do not capture this changed, dynamic environment so it is time to recognize emerging ways of knowing how communication works. This book provides the first real assessment of methods used to study the new digital media environment. Top researchers in the field use continuous or real time response methods to explain how viewer attitudes can be measured over time, message effects can be pin-pointed down to the second of impact, behaviors can be tracked and analyzed unobtrusively, and respondents can naturally respond on their smartphone, tablet, or even console gaming system. Leading practitioners in the field working for CNN, Microsoft, Google, and Twitter show how the approach is being innovatively used in the field.