Cantitate/Preț
Produs
Total produse
Vezi coșul
Political Communication: Politics, Press, and Public in America de Richard M. Perloff

Political Communication: Politics, Press, and Public in America: Routledge Communication Series

Autor Richard M. Perloff
en Limba Engleză Hardback – 1998
In this political communication text, Richard M. Perloff examines the various ways in which messages are constructed and communicated from public officials and politicians through the mass media to the ultimate receivers-the people. With a focus on the history of political communication, he provides an overview of the most significant issues in the study of politics and the media.

In addition to synthesizing facts and theories, and highlighting the scholarly contributions made to the understanding of political communication effects, Political Communication addresses such factors as the rhetorical accomplishments of American presidents, the ongoing tangles between the press and the presidency, and the historical roots of politics as it is practiced and studied today. It also addresses major issues about the press and politics that continually resurface, such as question of press bias and the use and manipulation of media by politicians to accomplish national goals.

As a comprehensive and engaging introduction to contemporary political communication, this volume provides all readers with a historical perspective on American politics and press and offers a unique appreciation of the strengths and virtues of political communication in America.
Citește tot Restrânge

Toate formatele și edițiile

Toate formatele și edițiile Preț Express
Paperback (1) 20642 lei  6-8 săpt.
  Taylor & Francis – dec 1997 20642 lei  6-8 săpt.
Hardback (1) 34976 lei  6-8 săpt.
  Taylor & Francis – 1998 34976 lei  6-8 săpt.

Din seria Routledge Communication Series

  • Interpersonal Communication: Evolving Interpersonal Relationships
    Preț: 15678 lei
  • Media Education and the Liberal Arts: A Blueprint for the New Professionalism
    Preț: 15543 lei
  • 8% Routledge Handbook of Applied Communication Research
    Preț: 51677 lei
  • 8% Public Relations Theory III: In the Age of Publics
    Preț: 44177 lei
  • 8% The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
    Preț: 41539 lei
  • 18% Family Communication
    Preț: 52063 lei
  • 9% Media Effects: Advances in Theory and Research
    Preț: 57554 lei
  • 8% Classroom Communication and Diversity: Enhancing Instructional Practice
    Preț: 43926 lei
  • 8% Crisis Communications: A Casebook Approach
    Preț: 50990 lei
  • The Dynamics of Persuasion
    Preț: 39271 lei
  • 8% Studies in Language and Social Interaction: In Honor of Robert Hopper
    Preț: 38731 lei
  • Total Propaganda: From Mass Culture To Popular Culture
    Preț: 41620 lei
  • 15% Responding To the Screen: Reception and Reaction Processes
    Preț: 42337 lei
  • Ethical Issues in the Communication Process
    Preț: 35762 lei
  • Horror Films: Current Research on Audience Preferences and Reactions
    Preț: 35666 lei
  • 22% Social, Political, and Economic Contexts in Public Relations: Theory and Cases
    Preț: 32485 lei
  • 15% Television ',Critical Viewing Skills', Education: Major Media Literacy Projects in the United States and Selected Countries
    Preț: 45414 lei
  • 15% Communication and Aging
    Preț: 45495 lei
  • The Sports Writing Handbook
    Preț: 35950 lei
  • Television and Children: Program Evaluation, Comprehension, and Impact
    Preț: 25853 lei
  • 17% Communication as Organizing: Empirical and Theoretical Explorations in the Dynamic of Text and Conversation
    Preț: 24736 lei
  • Fake, Fact, and Fantasy: Children's Interpretations of Television Reality
    Preț: 34718 lei
  • Successful Strategies for Computer-assisted Reporting
    Preț: 36675 lei
  • 22% Sex in Advertising: Perspectives on the Erotic Appeal
    Preț: 32105 lei
  • The Talk of the Clinic: Explorations in the Analysis of Medical and therapeutic Discourse
    Preț: 40972 lei
  • Parents and Children Communicating with Society: Managing Relationships Outside of the Home
    Preț: 47183 lei
  • Message Production: Advances in Communication Theory
    Preț: 42359 lei
  • Applied Communication Theory and Research
    Preț: 48886 lei
  • Health and the New Media: Technologies Transforming Personal and Public Health
    Preț: 36232 lei
  • 24% Case Studies in Health Communication
    Preț: 13308 lei
  • 31% Perspectives on Mass Communication History
    Preț: 32493 lei
  • 25% Television Aesthetics: Perceptual, Cognitive and Compositional Bases
    Preț: 76817 lei
  • Literacy in a Digital World: Teaching and Learning in the Age of Information
    Preț: 43805 lei
  • 18% The Unseen Power: Public Relations: A History
    Preț: 70977 lei
  • Future Radio Programming Strategies: Cultivating Listenership in the Digital Age
    Preț: 38477 lei
  • Assessing Communication Education: A Handbook for Media, Speech, and Theatre Educators
    Preț: 24465 lei
  • Media Access: Social and Psychological Dimensions of New Technology Use
    Preț: 38684 lei
  • American Communication Research: The Remembered History
    Preț: 35666 lei
  • 18% Intrapersonal Communication: Different Voices, Different Minds
    Preț: 98501 lei
  • The Audience in the News
    Preț: 33895 lei
  • The Two W's of Journalism: The Why and What of Public Affairs Reporting
    Preț: 37259 lei
  • 26% The Mass Audience: Rediscovering the Dominant Model
    Preț: 24289 lei
  • Hollywood Planet: Global Media and the Competitive Advantage of Narrative Transparency
    Preț: 9555 lei
  • The Transnational Media Corporation: Global Messages and Free Market Competition
    Preț: 23941 lei
  • 20% Online Communication: Linking Technology, Identity, & Culture
    Preț: 39521 lei
  • Partnership for Health: Building Relationships Between Women and Health Caregivers
    Preț: 22129 lei
  • Children, Teens, Families, and Mass Media: The Millennial Generation
    Preț: 37838 lei
  • Teaching the Media: International Perspectives
    Preț: 23618 lei
  • 18% Cultures in Conversation
    Preț: 94188 lei

Preț: 34976 lei

Nou

Puncte Express: 525
Preț estimativ în valută:
6696€ • 6960$ • 5552£

Carte tipărită la comandă

Livrare economică 06-20 februarie 25

 Adaugă în coș

Wish list
Gift list
Am citit!
Adaugă în listă
Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9780805817942
ISBN-10: 0805817948
Pagini: 504
Dimensiuni: 152 x 229 x 36 mm
Greutate: 1.09 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Seria Routledge Communication Series

Locul publicării:Oxford, United Kingdom

Public țintă

Professional

Cuprins

Contents: Part I:Mass Media and Government Institutions. Introduction to Political Communication. Early History of the Press and Presidency. Modern History of the Press and Presidency. Presidents and News in the Television Age. Covering the Presidency. Presidential Rhetoric. Presidential Rhetoric: Genres and Impact. Congress and the Media. The Media and Local Politics. Part II:Political Communication Theories and Effects. Political Communication Effects. Agenda-Setting. Agenda-Building. The Health Care Reform Campaign. Health Care Reform: News and Public Opinion. Part III:Communication and the Presidential Election. Presidential Campaigns: History and Overview. The Media and the Nominating Process. The Press and the Presidential Campaign. News Media Impact on Voters. Political Advertising: Content. Political Advertising: Effects. Debates: Formats and Strategies. Debates: Impact and Controversies. Epilogue.

Recenzii

"Perloff's book is one of the few comprehensive analyses of this area, which is becoming an established subfield of political science."
—CHOICE
"...a masterful book examining political communication in America from the vantage points of social scientific and mass communication perspectives....The book is organized in a thoughtful and helpful way, incorporating historical and rhetorical perspectives as well. These vantage points are applied in varying ways throughout the book in such a skillful manner that it is hard to know where one ends and another begins. The book is written in a very lively and engaging manner and will likely find a wide audience."
—International Journal of Public Opinion Research
"This clearly written introductory text in political communication draws on the literatures of communication, rhetoric, and political science to provide an overview of mass media and government, the theories and effects of political communication, and communication in presidential elections. In three parts and 23 chapters, Perloff moves from the early history of the press and presidency, through such topics as covering the presidency and presidential rhetoric to Congress and the media..."
—Public Opinion Quarterly
"Perloff's Political Communication provides an impressive overview of the broad range of issues that concern political communication scholars, teachers, and students. Its thorough examination of the role of communication in politics incorporates public and mediated communication, at national and local levels, and in the campaign and the governing process. This book will be an asset on every researcher's bookshelf and for every teacher and student in the classroom."
—Lynda Lee Kaid
Director, Political Communication Center, University of Oklahoma
"Political Communication is a must read for serious students of political communication....a superb political communication text....The reading of this book will no doubt result in lively classroom discussions. Students of political communication will benefit from this comprehensive and well-written text."
—Dennis F. Kinsey
S.I. Newhouse School of Public Communications, Syracuse University
"Richard Perloff has set a rich agenda for the students of political communication. The chapters of Political Communication: Politics, Press, and Public in America, span the full scope of this area, everything from the rhetoric of presidents to the history of presidential engagement with the press, and the agenda-setting role of the mass media in the formation of public opinion. Other topics engaged by the multiple perspectives of this book are political debates, congress and the media, political marketing and advertising, the events and consequences of the presidential election year, and the classic foundations of political communication in the study of propaganda and elections. Although Political Communication parallels the accumulated research in its emphasis on the national political process, local politics is not ignored. This intriguing blend of material brought together by Perloff will interest students in journalism and mass communication, speech, and political science."

—Maxwell McCombs
University of Texas, Austin

Descriere

undergard textbook on political communication theory & research.