Politics, Propaganda, and Public Health: A Case Study in Health Communication and Public Trust provides an in-depth examination of the effects of Big Pharma's direct-to-consumer product marketing on public health awareness efforts. It makes a case study of Merck Pharmaceuticals' launch of Gardasil, which built awareness and concern around the HPV virus and then crafted a product endorsement through social marketing and nationwide lobbying efforts to launch the vaccination. It uses a unique combination of eye-tracking experiments, in-depth interviews, and rhetorical analysis to offer a platform for cross-disciplinary debate on the effects of pharmaceutical marketing and propose future courses of action for regulators of Big Pharma and scholars of mass communication. This issue is especially timely and significant, following the American Medical Association's recent called for an end direct-to-consumer advertising of prescription drugs and medical devices.