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Politics, Propaganda, and Public Health: Lexington Studies in Health Communication

Autor Lance Porter
en Limba Engleză Paperback – 28 sep 2020
This book uses multiple methods to consider flaws in the current regulation of direct-to-consumer advertising, using Merck's launch of Gardasil as a primary case study. It offers a specific way forward for both regulators of Big Pharma as well as scholars of mass communication.
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Specificații

ISBN-13: 9781498553018
ISBN-10: 149855301X
Pagini: 186
Dimensiuni: 152 x 229 x 12 mm
Greutate: 0.25 kg
Editura: Rowman & Littlefield
Seria Lexington Studies in Health Communication