Positioning and Branding Tourism Destinations for Global Competitiveness

Editat de Rahmat Hashim, Mohd Raziff Jamaluddin, Mohd Hafiz Mohd Hanafiah

en Limba Engleză Paperback – 16 dec 2018

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Focuses on utilizing destination branding and content marketing for sustainable growth and competitive advantage within the tourism and hospitality industry, including tools and techniques for travel branding and best practices for better tourism management strategies.

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