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Prêt-à-Porter, Paris and Women: A Cultural Study of French Readymade Fashion, 1945-68: Fashion: Visual & Material Interconnections

Autor Alexis Romano
en Limba Engleză Paperback – 15 iun 2022
In the first critical history of French ready-made fashion, Alexis Romano examines an array of cultural sources, including surviving garments, fashion magazines, film, photography and interviews, to weave together previously disparate historical narratives. The resulting volume - Prêt-à-Porter: Paris and Women - situates the ready-made in wider cultural discourses of art, design, urbanism, technology and international policy.Through a close study of fashion magazines, including Vogue and Elle, Romano reveals how the French ready-made and the genre of fashion photography in France developed in tandem. Analyses of representations of space, women and prêt-à-porter in such magazines - alongside other cultural ephemera such as contemporary film, documentary photography and family photographs - demonstrate that popular conceptions of fashion and modernity shifted in the period 1945-68.By connecting national and personal histories, Prêt-à-Porter: Paris and Women reveals the importance of the ready-made to broader narratives of postwar reconstruction, national identity, gender and international dialogue.
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Specificații

ISBN-13: 9781350215931
ISBN-10: 1350215937
Pagini: 264
Ilustrații: 16 colour and 38 bw illus
Dimensiuni: 156 x 234 x 19 mm
Greutate: 0.59 kg
Editura: Bloomsbury Publishing
Colecția Bloomsbury Visual Arts
Seria Fashion: Visual & Material Interconnections

Locul publicării:London, United Kingdom

Caracteristici

Comprehensively situates prêt-à-porter in its cultural and political contexts, discussing it in relation to visual culture,policy, national identity, gender, technology and consumer behaviour

Notă biografică

Alexis Romano is a scholar of dress, design history and visual culture. She teaches at Parsons School of Design and is co-founder of the Fashion Research Network. She holds a PhD from the Courtauld Institute of Art and was the 2020-21 Curatorial Fellow at The Met's Costume Institute.

Cuprins

List of Illustrations1. Introduction2. Critiquing the Everyday: Prêt-à-Porter, Paris and Women in Magazines, 1945-19683. Branding Prêt-à-Porter in the Fourth Republic (1946-1958): Modernisation, Cultural Diplomacy and Industry Debates4. Displaying Industrial Modernity in 1950s Elle: Readymade Dress, Rational Space and Women5. Negotiating the Avant-Garde in the 1960s: Stylisme, Industry Debates and Restless Images6. Expanding the Urban Fabric in the 1960s: Redefined Bodies, Dress and City Space7. ConclusionNotesBibliographyIndex

Recenzii

This carefully researched and illustrated book offers a vibrant cultural history of French ready-to-wear, and of the ways its organization, promotion and representation are intimately connected to conceptions of identity, femininity and modernity.
This important book responds with both clarity and finesse to a lack of in-depth studies of a key period in the history of fashion: the post-war era, when everything had to be reinvented; and during which the rise of Prêt à Porter and its creative proliferation in the 1960s mirrored the upheavals taking place within society.
Prêt-à-Porter, Paris and Women offers a compelling narrative of national reconstruction and gender identity in the ready-to-wear clothing industry of post-World War II France. Alexis Romano skillfully unpacks the relationship between fashion photography, women's magazines and the city of Paris, and by interpreting fashion's representations through the lens of political theory the author also makes an important contribution to methodology.