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Predictable Prospecting: How to Radically Increase Your B2B Sales Pipeline: Bestsellers B2B Business Strategy

Autor Marylou Tyler, Jeremey Donovan
en Limba Engleză Hardback – 16 sep 2016
The proven system for B2B sales growth from the coauthor ofPredictable Revenue, the breakout bestseller hailed as “Silicon Valley’s sales bible” (Inc.com)
If your organization’s success is driven by B2B sales, this powerhouse of a book shows you how to generate new opportunities, build sales consistently, and focus on high revenue accounts with higher probability. It’s the most reliable and predictable prospecting system available, developed by the coauthor of the bestsellingPredictable Revenueand the author of the international bestsellerHow to Deliver a TED Talk.
Following a proven step-by-step framework, you can turn any B2B organization into a high-performance business development engine. You’ll learn how to target and track ideal prospects, optimize contact acquisition, continually improve performance, and achieve revenue goals—quickly, efficiently, and predictably. As a bonus, you’ll receive full online access to sample materials, worksheets, blueprints, and more.
If you are a business professional tasked with new business development, revenue generation, diversifying marketing lead generation channels, selling into disruptive markets, and justifying marketing ROI,Predictable Prospectingwill be an invaluable resource.
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Specificații

ISBN-13: 9781259835643
ISBN-10: 1259835642
Pagini: 256
Dimensiuni: 163 x 234 x 25 mm
Greutate: 0.48 kg
Editura: McGraw Hill Education
Colecția McGraw-Hill
Seria Bestsellers B2B Business Strategy

Locul publicării:United States

Cuprins

Foreword by Aaron Ross                                                          ix
Acknowledgments                                                                     xiii
Introduction: Turning Unpredictable into Predictable                   1
Part I: Target
Chapter 1: Internalizing Your Competitive Position                     9
Chapter 2: Developing an Ideal Account Profile                         31
Chapter 3: Crafting Ideal Prospect Personas                              45
Part II: Engage
Chapter 4: Crafting the Right Message                                       61
Chapter 5: Getting Meetings Though Prospecting Campaigns     85
Chapter 6: (Dis-) Qualifying Prospects                                      127
Part III: Optimize
Chapter 7: Measuring and Optimizing Your Pipeline                  147
Chapter 8: Leveraging the Right Tools                                       165
Chapter 9: Managing Sales Development Professionals              173
Chapter 10: Twelve Habits of Highly Successful SDRs              193
Conclusion: The Future of Predictable Prospecting                    203
Appendix: Quick Guide to Predictable Prospecting                   205
Notes                                                                                      219
Index                                                                                       225

 


Descriere

The proven system for B2B sales growth from the coauthor of Predictable Revenue, the breakout bestseller hailed as “Silicon Valley’s sales bible” (Inc.com)
If your organization’s success is driven by B2B sales, this powerhouse of a book shows you how to generate new opportunities, build sales consistently, and focus on high revenue accounts with higher probability. It’s the most reliable and predictable prospecting system available, developed by the coauthor of the bestselling Predictable Revenue and the author of the international bestseller How to Deliver a TED Talk.
Following a proven step-by-step framework, you can turn any B2B organization into a high-performance business development engine. You’ll learn how to target and track ideal prospects, optimize contact acquisition, continually improve performance, and achieve revenue goals—quickly, efficiently, and predictably. As a bonus, you’ll receive full online access to sample materials, worksheets, blueprints, and more.
If you are a business professional tasked with new business development, revenue generation, diversifying marketing lead generation channels, selling into disruptive markets, and justifying marketing ROI, Predictable Prospecting will be an invaluable resource.