Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments

Editat de Giuseppe Granata, Andrea Moretta Tartaglione, Theodosios Tsiakis

en Limba Engleză Paperback – 28 mar 2019

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Provides insights into improving the understanding of complex retail environments and consumer shopping behaviours in order to predict trends and develop strategies for retailers in times of economic crisis. This publication explores qualitative and quantitative methods of interest and the multidisciplinary approaches revolving around the industry.

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