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Pricing in Business de Douglas Hague

Pricing in Business: Routledge Library Editions: Industrial Economics

Autor Douglas Hague
en Limba Engleză Hardback – 17 ian 2018
This book, first published in 1971, reports on the first detailed study of pricing decisions ever made in the UK. Based on case studies, it shows precisely how thirteen pricing decisions were taken. In doing so, it reveals the objectives pursued by these firms and how conflicts between these objectives were resolved. The assessments of the pricing decisions show the strengths and weaknesses of the procedures used by the firms, and the relative importance of economic and organizational elements in such decisions.
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Specificații

ISBN-13: 9780815370307
ISBN-10: 081537030X
Pagini: 338
Dimensiuni: 156 x 234 x 24 mm
Greutate: 0.45 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Seria Routledge Library Editions: Industrial Economics

Locul publicării:Oxford, United Kingdom

Cuprins

1. What the Book is About  2. The Check List Analysed  3. The Pricing Check List  4. The Firm’s Objectives  5. Pricing Objectives  6. Some Conclusions About Objectives  7. External Information For Pricing Decisions  8. Internal Information Required For Pricing Objectives  9. The Pricing Decision  10. The Pricing Decisions  11. Conclusions  12. Recommendations

Descriere

This book, first published in 1971, reports on the first detailed study of pricing decisions ever made in the UK. Based on case studies, it shows precisely how thirteen pricing decisions were taken. In doing so, it reveals the objectives pursued by these firms and how conflicts between these objectives were resolved.