Small changes for big results in your social life, presence, and relationships. Learn how to be captivating, memorable, and magnetic. Likability is one of the most important traits you'll ever learn. It's more important than your intelligence, looks, status, wealth, prestige, or education. Likability is the true currency of life. Do you seem to fade from people's memory as soon as the conversation ends? Banish those feelings of rejection and dejection. Principles of Likability investigates the aspect of human nature that affects us the most - what makes us drawn to someone without our even realizing it? This is what we strive for everyday, and it can make or break our moods. Likability - what is it and how can we achieve it consistently? Use the principles laid out in this book and you'll wonder no more. Make a powerful first impression and build a thriving social circle. Patrick King is an internationally bestselling author and social skills coach. His writing draws of a variety of sources, from scientific research, academic experience, coaching, and real life experience. He has taught the art of becoming likable for years and only writes about real tactics that have been proven to work. Utilize the subconscious causes of likability and charm. •Simple everyday decisions to be more likable. •Why conventional advice about focusing on others is flawed. •How to actually listen - a unique and different approach. •What value has to do with your likability and charm. Become pursued and sought out instead of ignored and forgotten. •Why being shallow isn't always bad, and is actually valuable. •What abrasiveness is and why it's more powerful than likability. •How to become worthy of being liked as second nature. Likability has the power to take you anywhere you want in life. Life is full of gatekeepers, like it or not. Your skill won't open those doors, and neither will your brains. People do things for people they like - your likability is the ultimate shortcut through life's obstacles and gatekeepers. Become friends with everyone you come across and your social, professional, and romantic lives will become that much easier.