Principles of Strategic Management de Tony Morden

Principles of Strategic Management: Innovative Business Textbooks

Tony Morden

en Limba Engleză Paperback – 11 aug 2017

Now published in its Third Edition, Principles of Strategic Management by Tony Morden is a proven textbook that offers a comprehensive introduction to the study and practice of strategic management. This new edition covers the fundamentals of strategic analysis and planning, strategy formulation, strategic choice, and strategy implementation. It contains new material on leadership and corporate governance, and on the strategic management of time, risk, and performance. There is a new chapter on the key issue of crisis and business continuity management. The book retains the strong international flavour of its predecessors. The book is constructed in sharply focused Parts and Chapters. The text is then broken down into accessible Sections. The presentation is clear and reader-friendly. Principles of Strategic Management is ideal for use on undergraduate, conversion masters, and MBA courses in business and management. Its reader-friendly approach also makes it suitable for block-release type courses, distance-learning programmes, self-directed study, in-company training, and continuing personal professional development.

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	Preț	Express
Paperback (1)	296^.75 lei 6-8 săpt.
Taylor & Francis – 11 aug 2017	296^.75 lei 6-8 săpt.
Hardback (1)	757^.04 lei 6-8 săpt.
Taylor & Francis – 20 apr 2007	757^.04 lei 6-8 săpt.

Preț

Express

Paperback (1)

296^.75 lei 6-8 săpt.

Taylor & Francis – 11 aug 2017

296^.75 lei 6-8 săpt.

Hardback (1)

757^.04 lei 6-8 săpt.

Taylor & Francis – 20 apr 2007

757^.04 lei 6-8 săpt.

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Recenzii

'A tour de force which deserves to become the standard reference in its field. It is contemporary and international in outlook. While comprehensive, it is also accessible and practical. It should prove invaluable, whether to students or managers engaged in issues of strategy.' Jeremy Wilcock, (former Head of Strategic Planning, Reckitt & Colman Global Pharmaceuticals), University of Hull, UK 'This book is an excellent introduction to strategy and planning; it provides a comprehensive review of key concepts and techniques and is written in a concise and engaging style.' Dr. Francesca Mariotti, University of Stirling UK. 'A must have reference for all those who aspire to, or already hold, a business leadership position responsible for re-imagining the business. Morden gives a concise insight to setting and defining strategic direction and goals.' Charles Azzopardi, Hotel Manager, Le Méridien Phoenicia, Malta ’Principles of Strategic Management is a comprehensive text at MBA level, the book coherently and concisely draws upon classic management models and concepts in a refreshing, stimulating and thought provoking manner. An essential text.’ Amazon Kindle Store Reviewer

Cuprins

Introduction and Book Plan; 1: The Strategic Management Concept; 1: Concepts and Techniques of Strategic Analysis; 2: Corporate Appraisal; 3: Financial Appraisal; 4: Sources of Competitive or Comparative Advantage, Resource Management, Capability, Value Generation, and Critical Success Factors; 5: Competitive Analysis; 6: Environmental Analysis; 2: Business Planning, Risk Assessment, Forecasting, the Strategic Management of Time, and Crisis Management; 7: The Strategic Management of Time; 8: Risk Assessment; 9: Business Planning and Forecasting; 10: Crisis Management; 3: Strategy Formulation, Leadership, Governance, Strategic Decision-Making, and Performance Evaluation; 11: The Concepts of Mission, Objective and Strategy; 12: Business Ethics, Environmentalism, and Social Responsibility; 13: Financial Strategy and Management; 14: Strategy Formulation, Governance, and Strategic Decision-Making; 15: Planning Style and Strategy; 16: Performance Evaluation, Performance Management, and Excellence; 17: Leadership and Strategy; 4: Strategy Choice and Implementation; 18: Structure, Architecture, Culture, and Supply Chain Management; 19: The Strategic Management of Knowledge, Technology, and Innovation; 20: Core Competencies; 21: Resource Stretch and Leverage; 22: Competition Strategy; 23: Volume and Cost-Based Strategies; 24: Differentiated, Focus, and Niche Strategies; 25: Brands, Reputation, and Corporate Identity; 26: Product-Market Development Strategies; 27: Business Development Strategies and Strategic Alliances; 28: International Business Strategy

Descriere

Now published in its Third Edition, Principles of Strategic Management by Tony Morden is a proven textbook that offers a comprehensive introduction to the study and practice of strategic management. This new edition covers the fundamentals of strategic analysis and planning, strategy formulation, strategic choice, and strategy implementation. It contains new material on leadership and corporate governance, and on the strategic management of time, risk, and performance. Principles of Strategic Management is ideal for use on undergraduate, conversion masters, and MBA courses in business and management. Its reader-friendly approach also makes it suitable for block-release type courses, distance-learning programmes, self-directed study, in-company training, and continuing personal professional development.