Private Labels, Brands and Competition Policy: The Changing Landscape of Retail Competition
Editat de Ariel Ezrachi, Ulf Bernitzen Limba Engleză Hardback – 28 ian 2009
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Specificații
ISBN-13: 9780199559374
ISBN-10: 0199559376
Pagini: 454
Dimensiuni: 163 x 241 x 32 mm
Greutate: 0.84 kg
Editura: OUP OXFORD
Colecția OUP Oxford
Locul publicării:Oxford, United Kingdom
ISBN-10: 0199559376
Pagini: 454
Dimensiuni: 163 x 241 x 32 mm
Greutate: 0.84 kg
Editura: OUP OXFORD
Colecția OUP Oxford
Locul publicării:Oxford, United Kingdom
Recenzii
An excellent understanding of the drivers of private labels using some of the best known empirical research in the area. Professor Philip Stern, Professor of Marketing, Bangor Business School.
This book is a broad introduction into a range of topics around the development of the FMCG industry. it addresses the relevant legal issues and provides a sound overview on case law in the US and in Europe. Some contributors venture to look at the current discussion on private label and buyer power from a superordinate, historical perspective.
This book is a broad introduction into a range of topics around the development of the FMCG industry. it addresses the relevant legal issues and provides a sound overview on case law in the US and in Europe. Some contributors venture to look at the current discussion on private label and buyer power from a superordinate, historical perspective.
Notă biografică
Ariel Ezrachi is the Director of The University of Oxford Centre for Competition law and Policy; Slaughter and May Lecturer in Competition Law, Oxford University; and Fellow, Pembroke College, Oxford.Ulf Bernitz is Professor of European Law at Stockholm University; and Director of The Wallenberg Foundation Oxford/Stockholm Association in European Law, Institute of European and Comparative Law, University of Oxford.