If you are interested in this book, I presume you have written a book or plan to write one, and are thinking of self-publishing it. If you self-publish a book of interest to a defined target market, you can market it to your audience. I have sold close to 10,000 books (as of 2013). So while I'm no E.L. James (author of "50 Shades of Grey"), I am a happy and profitable self-published author. Perhaps you can become one too. Having said that, it may not be all about the money. You may be looking to write a book to give to family and friends. You may be looking to gain the credibility that publishing a book often gives a speaker or workshop leader. You may have other reasons for publishing your book. No matter your reason, self-publishing lets you get your book out there. With that in mind, this book will answer many of your questions. In short, as the title says, it will help you produce, price and promote your self-published book. - Paul Lima, www.paullima.com/books