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Producing New and Digital Media: Your Guide to Savvy Use of the Web

Autor James Cohen, Thomas Kenny
en Limba Engleză Paperback – 13 ian 2016

A Practical Introduction to New and Digital Media is your guide to understanding new media, diving deep into topics such as cultural and social impacts of the web, the importance of digital literacy, and creating in an online environment. It features an introductory, hands-on approach to creating user-generated content, coding, cultivating an online brand, and storytelling in new and digital media. This book is accompanied by a companion website designed to aid students and professors alike that features chapter-related questions, links to resources, and lecture slides. In showing you how to navigate the world of digital media and also complete digital tasks, this book not only teaches you how to use the web, but understand why you use it.

KEY FEATURES

  • For students- a companion site that features research resources and links for further investigation
  • For instructors- a companion site that features lecture slides, a sample syllabus, and an Instructor s Manual.
  • Features a unique approach that covers media studies aspects with production and design tutorials.
  • Covers up-to-date forms of communication on the web such as memes, viral videos, social media, and more pervasive types of online languages.
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Specificații

ISBN-13: 9781138830103
ISBN-10: 1138830100
Pagini: 266
Ilustrații: 46 black & white halftones
Dimensiuni: 191 x 231 x 23 mm
Greutate: 0.45 kg
Editura: Focal Press

Cuprins

Chapter 1: What is new and digital media?
Chapter 2: Online Communities
Chapter 3: Web Literacy
Chapter 4: Memes and Virality
Chapter 5: From Viral Videos to YouTubers: Web Video’s Historical Impact
Chapter 6: Over the Top Television and Storytelling in a Streaming World
Chapter 7 Personal Branding
Chapter 8: Conclusion

Notă biografică

James Cohen is an assistant professor and co-founder of the New Media program at Molloy College. His research covers memes, digital media literacy, YouTubers, and media archaeology. He is a faculty fellow of the Salzburg Academy on Media and Global Change. He holds a Ph.D. in Media and Cultural Studies from Stony Brook University.
Thomas Kenny is a full-time instructor for the Communications Department at Molloy College. He teaches courses in television and film production and studies. His research interests include media literacy, serial television, and social media. He is a Ph.D. candidate in Information Studies at Long Island University.

Descriere

Descriere de la o altă ediție sau format:
Producing New and Digital Media is your essential guide to understanding new media, taking a deep dive into such topics as the cultural and social impacts of the web, the importance of digital literacy, and creating in an online environment.