Product Strategy & Six Sigma
Autor Rajagopal, Amritanshu Rajagopalen Limba Engleză Hardback – 31 oct 2011
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Specificații
ISBN-13: 9781617616044
ISBN-10: 1617616044
Pagini: 242
Ilustrații: tables & charts
Dimensiuni: 262 x 189 x 20 mm
Greutate: 0.67 kg
Ediția:New.
Editura: Nova Science Publishers Inc
ISBN-10: 1617616044
Pagini: 242
Ilustrații: tables & charts
Dimensiuni: 262 x 189 x 20 mm
Greutate: 0.67 kg
Ediția:New.
Editura: Nova Science Publishers Inc
Cuprins
Foreword; Preface; Understanding Product; Product-Mix; Product Design; Product Life Cycle Management; Product Planning; Product Portfolio Management; Product Strategy Perspectives; Seasonality Effect; Product Management & Customer Satisfaction; Convergence of Six Sigma.; Cases -- Case 1- Crimson Nector: Marketing Policy for New Generation Products; Case 2- Nutricos: Marketing New Products in Latin American Markets amidst Rival Competition in the Cosmetics Industry; Case 3- Coca-Cola Femsa: Business Performance & Strategy Development; Case 4- Managing Production & Sales in Less Known Market Environment; Index.