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Professional Photography: The New Global Landscape Explained de Grant Scott

Professional Photography: The New Global Landscape Explained

Autor Grant Scott
en Limba Engleză Hardback – 27 iul 2017
Since the 2006 photographic digital revolution, the world of professional photography has been on a rollercoaster of evolution. Not only has new camera technology transformed every aspect of the professional photographer‘s workflow, but it has also changed business practices across the industry. This essential handbook uses a global approach to teach photographers how to thrive in a fast-changing and competitive international marketplace. Highlights include practical examples and detailed advice about:Being well-versed in creating both still and moving images.Designing and maintaining a well-structured website.The importance of engaging with social media.Exploring personal projects to find new clients.Managing print sales and exhibiting.Understanding budgeting and copyright in a digital world.The accompanying podcast interviews with some of today‘s top professional photographers provide additional insider information to help photographers understand their place in both the commercial and creative worlds.
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Specificații

ISBN-13: 9781138457904
ISBN-10: 1138457906
Pagini: 208
Dimensiuni: 191 x 235 mm
Greutate: 0.45 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom

Notă biografică

Grant Scott became a professional photographer in 2000 after working for fifteen years as an art director of photography books and magazines. His images and photographic narratives bring together his experience working with some of the greatest photographers of the last century with his graphic and journalistic talents. He has edited Professional Photographer, Photography Monthly, and Turning Pro magazines in the UK and is now a freelance creative director, a senior lecturer for Editorial and Advertising Photography at the University of Gloucestershire, and the founder and curator/editor of The United Nations of Photography. His first monograph of photography, At Home with the Makers of Style, was published by Thames & Hudson in 2006.

Cuprins

Introduction. Chapter 1 The New Global Landscape. Chapter 2 The New Commercial Environment. Chapter 3 Getting On-Track Online. Chapter 4 The Power of the Personal Project. Chapter 5 The Value of the Image Reconsidered. Chapter 6 The Importance of the Moving Image. Chapter 7 Taking Control of Your Professional Practice. Appendix The New Landscape Community Online. Index.

Descriere

Under the vast umbrella of Plant Sciences resides a plethora of highly specialized fields. Botanists, agronomists, horticulturists, geneticists, and physiologists each employ a different approach to the study of plants and each for a different end goal. Yet all will find themselves in the laboratory engaging in what can broadly be termed biotechnology.Addressing a wide variety of related topics, Plant Tissue Culture, Development, and Biotechnology gives the practical and technical knowledge needed to train the next generation of plant scientists regardless of their ultimate specialization. With the detailed perspectives and hands-on training signature to the authors previous bestselling books, Plant Development and Biotechnology and Plant Tissue Culture Concepts and Laboratory Exercises, this book discusses relevant concepts supported by demonstrative laboratory experiments. It provides critical thinking questions, concept boxes highlighting important ideas, and procedure boxes giving precise instruction for experiments, including step-by-step procedures, such as the proper microscope use with digital photography, along with anticipated results, and a list of materials needed to perform them. Integrating traditional plant sciences with recent advances in plant tissue culture, development, and biotechnology, chapters address germplasm preservation, plant growth regulators, embryo rescue, micropropagation of roses, haploid cultures, and transformation of meristems. Going beyond the scope of a simple laboratory manual, this book also considers special topics such as copyrights, patents, legalities, trade secrets, and the business of biotechnology. Focusing on plant culture development and its applications in biotechnology across a myriad of plant science specialties, this text uses a broad range of species and practical laboratory exercises to make it useful fo