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Professional Services Marketing Wisdom – How to Attract, Influence and Acquire Customers Even If You Hate Selling de R Willmot

Professional Services Marketing Wisdom – How to Attract, Influence and Acquire Customers Even If You Hate Selling

Autor R Willmot
en Limba Engleză Paperback – 26 mai 2014

Preț: 24967 lei

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Specificații

ISBN-13: 9780730309994
ISBN-10: 0730309991
Pagini: 264
Dimensiuni: 152 x 228 x 24 mm
Greutate: 0.35 kg
Ediția:New.
Editura: Wiley
Locul publicării:Melbourne, Australia

Public țintă

Target Audience: Professionals who have gone the route of self–employment or are charged with the responsibility of client acquisition by their present employer.
Secondary Audience: Principals, partners, directors and associates in the tier–one and tier–two firms now have greater obligations placed upon them regarding marketing, attracting clients, developing new business, and creating significant opportunities for their organisations.
Tertiary Audience: University and higher education undergraduates who are studying any of the professions also must read this book.