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Profit from the Core: Bestsellers Harvard Business Review

Autor Chris Zook, James Allen
en Limba Engleză Hardback – 31 ian 2010
Rev. ed. of: Profit from the core: growth strategy in an era of turbulence. 2001.
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Specificații

ISBN-13: 9781422131114
ISBN-10: 1422131114
Pagini: 178
Ilustrații: Illustrations
Dimensiuni: 166 x 241 x 19 mm
Greutate: 0.39 kg
Ediția:Updated
Editura: Harvard Business Review
Seria Bestsellers Harvard Business Review

Locul publicării:United Kingdom

Cuprins

Table of Contents

Foreword
Preface
Acknowledgements
Chapter 1 Desperately Seeking Growth
Chapter 2 The Pro?table Core
Chapter 3 The Alexander Problem
Chapter 4 The Rede?nition Dilemma
Chapter 5 Growing from the Core

Notes
Bibliography
Index
About the Author

Notă biografică

Chris Zook is the head of Bain & Company's global strategy practice and leads the Bain Growth Project, a major research effort to understand the mechanisms of sustainable, profitable growth. He is the author of Beyond the Core, Unstoppable and a number of HBR articles. He is a prominent speaker, with experience at top CEO forums including the World Economic Forum at Davos and the CEO Summit.

Descriere

When Profit from the Core was published in 2001, it became an international bestseller, helping hundreds of companies find their way back to profitable growth after the bursting of the Internet bubble. The 2007 global financial meltdown reaffirmed the perils of pursuing heady growth through untested strategies, as firms in industries from finance to retailing to automobiles strayed too far from their core businesses and suffered the consequences.

In this updated edition of Profit from the Core, authors Chris Zook and James Allen show that a renewed focus on the core is more critical than ever as firms seek to rebuild their competitive advantage coming out of the downturn—and that a strong core will be the foundation for successful expansion as the economy recovers. Based on more than ten years of Bain & Company research and analysis and fresh examples from firms responding to the current downturn, the book outlines what today’s executives and managers need to do now to revitalize their core, identify the next wave of profitable growth, and build on it successfully.

Zook and Allen explain how companies can:

• Develop a strong, well-defined core and use it to establish a leadership position
• Follow the golden rule of strategy: discourage competitors from investing in your core
• Assess whether your core is operating at its full potential
• Uncover hidden assets in your core that provide the seeds for new growth
• Find a repeatable formula to apply core business strengths in adjacent markets

Building on powerful and proven ideas to meet today’s formidable business challenges, Profit from the Core is the back-to-basics strategy field guide no manager should be without.