Profiting from Innovation in China
Autor Oliver Gassmann, Angela Beckenbauer, Sascha Friesikeen Limba Engleză Paperback – 29 ian 2015
Toate formatele și edițiile | Preț | Express |
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Paperback (1) | 400.55 lei 43-57 zile | |
Springer Berlin, Heidelberg – 29 ian 2015 | 400.55 lei 43-57 zile | |
Hardback (1) | 375.40 lei 43-57 zile | |
Springer Berlin, Heidelberg – 12 dec 2012 | 375.40 lei 43-57 zile |
Preț: 400.55 lei
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Specificații
ISBN-13: 9783642434617
ISBN-10: 3642434614
Pagini: 140
Ilustrații: X, 130 p.
Dimensiuni: 155 x 235 x 7 mm
Greutate: 0.2 kg
Ediția:2012
Editura: Springer Berlin, Heidelberg
Colecția Springer
Locul publicării:Berlin, Heidelberg, Germany
ISBN-10: 3642434614
Pagini: 140
Ilustrații: X, 130 p.
Dimensiuni: 155 x 235 x 7 mm
Greutate: 0.2 kg
Ediția:2012
Editura: Springer Berlin, Heidelberg
Colecția Springer
Locul publicării:Berlin, Heidelberg, Germany
Public țintă
Professional/practitionerCuprins
Innovation in China - Paradox or Paradigm?.- China as a Place to Innovate.- Protection of Intellectual Property in China.- Dimensions of IP Protection in China.- The IP Protection Star.- Integrated Management of Piracy Intelligence.- Using the IP Protection Star Effectively.- Outlook.
Textul de pe ultima copertă
China is dramatically catching up and is rapidly becoming a leading technological innovator on the global scale. The number of Chinese firms with global ambitions is growing fast, more and more technological innovation is coming from China, and the number of patents in China is also growing steadily.The negative side of this development is the still insufficient protection of intellectual property in China. The phenomenon of counterfeits originating from China has increased constantly over the past two decades. Moreover, within the past ten years the scale of intellectual property theft has risen exponentially in terms of its sophistication, volume, the range of goods, and the countries affected.This book addresses managers dealing with innovation in China, and offers concrete advice on how Western firms can benefit from these innovations. Among others, it provides examples and checklists to help decision-makers active in China.
Caracteristici
Gives advice how Western firms can benefit from innovation in China Provides real-life cases Offers useful checklists for managers ? Includes supplementary material: sn.pub/extras Includes supplementary material: sn.pub/extras