Global sustainable development of the world economy requires better understanding and utilization of natural recourses. In this endeavor rheology has an indispensable role. The Rheology Conferences are therefore always an important event for science and technology. The Fifth European Rheology Conference, held from September 6 to 11 in the Portoro-z, Slovenia, will be the first AlI-European rheology meeting after the formal constitution of the European Society ofRheology. As such it will be a special historical event. At this meeting the European Society of Rheology will introduce the Weissenberg Medal, to be bestowed every four years to an individual for hislhers contribution to the field of Rheology. The recipient ofthe first award will be professor G. Marrucci ofthe Universita degli Studi di Napoli, Italy. Two mini Symposia will be part of the Conference. The first, on Industrial Rheology, will commemorate the late professor G. Astarita. The second will honor the eightieth birthday of professor N.W. Tschoegl. This volume comprises extended abstracts of the 15 plenary and keynote lectures and about 300 oral and poster contributions presented at this conference. AII contributed papers were reviewed by members ofthe European Committee on Rheology, assuring the high standard ofthe Conference. Besides the scientific program, the Organizing Committee has prepared an extensive social program that wilI reveal the culture and the natural beauties of Slovenia.