You could open a restaurant with the perfect ambiance, the best-tasting food and the creme-de-la-creme of servers, but if you don't promote it properly, it will fail. Publicity and promotions are that important to the survival of any business, particularly in the food industry. It's a world where presentation, appeal and service are of the utmost importance, yet many restaurateurs falsely believe those three elements are enough to generate the pull their establishments need in order to flourish. "Restaurant Promotion & Publicity: For Just a Few Dollars A Day: 365 Secrets Revealed" shows you how to promote your business without spending a fortune! The ideas and practical tips contained in this guide are just what you need to help boost your sales and your standing in the community. Make your marketing efforts more than pay for themselves. This book is part of the new series from the editors of the "Food Service Professional Magazine. With 15 books on the most relevant food service subjects, theses are the best and most comprehensive books for serious food service operators available today. These step-by-step guides on specific management subjects are easy to read, easy to understand and will take the mystery out of the subject. The information is "boiled down" to the essence. They are filled to the brim with up-to-date and pertinent information. These books cover all the bases, providing clear explanations and helpful, specific advice. All titles in the series include the phone numbers and Web sites of all companies discussed.