Promoting Monopoly: AEJMC - Peter Lang Scholarsourcing Series
Autor Karen Miller Russellen Limba Engleză Paperback – 14 iun 2020
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Livrare economică 19-25 februarie
Specificații
ISBN-10: 1433147343
Pagini: 234
Dimensiuni: 150 x 225 x 17 mm
Greutate: 0 kg
Editura: Peter Lang Copyright AG
Seria AEJMC - Peter Lang Scholarsourcing Series
Notă biografică
Cuprins
List of Illustrations - Preface - Acknowledgements - "A Necessary Adjunct to Nearly All Commercial Enterprises": The Rise of Corporate Publicity in the United States - "To Undertake Something in the Missionary Line": William A. Hovey and Corporate Publicity at American Bell, 1876-1903 - "A Largely Random Basis": AT&T, Competition, and the Publicity Bureau, 1903-1907 - "One Policy, One System, Universal Service": Educating the Public, 1908-1913 - "We Are Really Governed by Publicity": Institutionalizing Public Relations, 1913-1926 - "To Serve Well We Must Earn Well": AT&T's Financial Policy and the Great Depression, 1927-1934 - "All Business in a Democratic Country ... Exists by Public Approval": The FCC Investigation, 1935-1941 - Conclusion "The Number One Public Relations Post in Industry": AT&T in U.S. Public Relations History - Index.