PR Women with Influence: AEJMC - Peter Lang Scholarsourcing Series
Autor Marlene S. Neillen Limba Engleză Paperback – 22 dec 2020
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Peter Lang Copyright AG – 22 dec 2020 | 400.16 lei 6-8 săpt. | |
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Specificații
ISBN-10: 1433165104
Pagini: 220
Dimensiuni: 150 x 225 mm
Greutate: 0.33 kg
Editura: Peter Lang Copyright AG
Seria AEJMC - Peter Lang Scholarsourcing Series
Notă biografică
Marlene S. Neill, PhD, APR, is an associate professor and graduate program director at Baylor University and teaches courses in advertising and public relations. Her research interests include public relations management and ethics. Neill worked for almost 12 years in government and nonprofit public relations.
Cuprins
List of Figures - List of Tables - Foreword - Preface - Acknowledgments - In Search of PR Women with Influence: Definition, Meaning and the Unbalanced Leadership Scene - Introduction: Why Study PR Women with Influence - Research Design and Methods: How We Approach This Subject - A Grand Landscaping: National Survey Results on PR Women's Leadership and Ethical Challenges - Situational Barriers to PR Women's Leadership Advancement - Ethical Leadership and the Meaning of Building Influence to Women in PR - PR Women's Leadership Development and Participation Opportunities - Balancing Professional and Family Responsibilities: The Roles of Instrumental Support and Mentoring - Deep Conversations: Insights and Lessons from Current Women Leaders in PR - How Women in PR Define and Achieve Influence - How Women in PR Approach Ethics Counsel - Support Network: Work-Family Integration and the Influence of Mentors for Women in PR - Synthesis and Summary: Building a Constructive Path to Drive Change - Building an Ecosystem: A Constructive Path to Leadership for Women in PR - Index.