Attitude refers to feelings, beliefs, and reactions of an individual towards an event, phenomenon, object or person. Attitudes are not innate attributes of mankind, but learned behaviour. The authors of this book present current research in understanding the psychology of attitudes. Topics discussed in this compilation include a review of attitudes research guided by theories of behavioural intention and dual-process models; types and origins of attitudes; decoupling and unpacking attitudes; adult attitudes toward adolescents who engage in substance use; personal networks and attitudes towards same-sex marriage; and college students' attitudes about quality of life and health care issues.