Psychology of Gift-Giving
Autor Bernd Staussen Limba Engleză Paperback – 5 ian 2023
The book presents central results of psychological research on gift-giving. These provide answers to the following questions, among others:
- What ‘secret’ rules of giving and receiving do we follow?
- What messages do we send with our gifts?
- How do certain characteristics - such as the amount of the price or empathy - influence satisfaction with a Gift-giving is an economically significant area of consumer behavior. For we are constantly buy gifts: for Christmas and Mother’s Day, for birth and baptism, for the start of school and exams, for engagements and weddings, for birthdays or as souvenirs. Moreover, gift-giving is a very important psychological phenomenon, based on voluntariness, but also representing a duty and requiring compliance with rules. Thus, gift giving is by no means always associated with joy, but also with stress in the search for a perfect gift and disappointment when gifts fail. The book presents central results of psychological research on gift-giving. These provide answers to the following questions, among others:
· What ‘secret’ rules of giving and receiving do we follow?
· What messages do we send with our gifts?
· How do certain characteristics - such as the amount of the price or empathy - influence satisfaction with a gift?
· What mistakes should we avoid when giving gifts in romantic relationships?
· When is a monetary gift appropriate and when is it not?
The Author Prof. Dr. Dr. h.c. em. Bernd Stauss held the Chair of Service Management at the Catholic University of Eichstätt-Ingolstadt. - What mistakes should we avoid when giving gifts in romantic relationships?
- When is a monetary gift appropriate and when is it not?
The Author
Prof. Dr. Dr. h.c. em. Bernd Stauss held the Chair of Service Management at the Catholic University of Eichstätt-Ingolstadt.
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Specificații
ISBN-13: 9783662663929
ISBN-10: 3662663929
Pagini: 180
Ilustrații: X, 180 p. 1 illus.
Dimensiuni: 127 x 203 x 14 mm
Greutate: 0.22 kg
Ediția:1st ed. 2023
Editura: Springer Berlin, Heidelberg
Colecția Springer
Locul publicării:Berlin, Heidelberg, Germany
ISBN-10: 3662663929
Pagini: 180
Ilustrații: X, 180 p. 1 illus.
Dimensiuni: 127 x 203 x 14 mm
Greutate: 0.22 kg
Ediția:1st ed. 2023
Editura: Springer Berlin, Heidelberg
Colecția Springer
Locul publicării:Berlin, Heidelberg, Germany
Cuprins
Gift giving: joy, duty and frustration.- Gift and counter-gift: the reciprocity rule.- The valuation of the gift: the recipient decides, not the giver.- The financial value of the gift: can't buy me love?- The emotional value of the gift: empathy, surprise, sacrifice.- Gifts as information media: what they say about the giver and the relationship with the recipient.- Gifts in romantic relationships: what enhances and what weakens the relationship?- Gifts to different recipients: who gets anything at all and how much?- Difficult givers and recipients: risk reduction strategies.- Cash gifts and vouchers: when are they taboo and when are they welcome?- Handling over and receiving the gift: the moment of truth.- Gifts and gender: Santa Claus is a woman.- Gifts and culture: what applies globally and what regionally?.
Notă biografică
Prof. Dr. Dr. h.c. em. Bernd Stauss held the Chair of Service Management at the Catholic University of Eichstätt-Ingolstadt.
Textul de pe ultima copertă
Gift-giving is an economically significant area of consumer behavior. For we are constantly buy gifts: for Christmas and Mother’s Day, for birth and baptism, for the start of school and exams, for engagements and weddings, for birthdays or as souvenirs. Moreover, gift-giving is a very important psychological phenomenon, based on voluntariness, but also representing a duty and requiring compliance with rules. Thus, gift giving is by no means always associated with joy, but also with stress in the search for a perfect gift and disappointment when gifts fail.
The book presents central results of psychological research on gift-giving. These provide answers to the following questions, among others:
The Author
Prof. Dr. Dr. h.c. em. Bernd Stauss held the Chair of Service Management at the Catholic University of Eichstätt-Ingolstadt.
The book presents central results of psychological research on gift-giving. These provide answers to the following questions, among others:
- What ‘secret’ rules of giving and receiving do we follow? What messages do we send with our gifts? How do certain characteristics - such as the amount of the price or empathy - influence satisfaction with a gift? What mistakes should we avoid when giving gifts in romantic relationships? When is a monetary gift appropriate and when is it not?
The Author
Prof. Dr. Dr. h.c. em. Bernd Stauss held the Chair of Service Management at the Catholic University of Eichstätt-Ingolstadt.
Caracteristici
The psychology of giving explained in a scientifically sound and understandable way
With current, sometimes surprising findings from research - applicable in everyday life
With entertaining impulses from literature
With current, sometimes surprising findings from research - applicable in everyday life
With entertaining impulses from literature