Public Relations Case Studies from Around the World (2nd Edition)
en Limba Engleză Paperback – 30 iul 2017
The case studies in this book, many of which have won national or international awards, represent an impressive scope of public relations practice--from public diplomacy to corporate social responsibility to crisis communications to social justice issues and special events. These chapters take a significant step toward overcoming the dearth of published case studies in public relations beyond North America. Written by established scholars and professionals who had access to some of the world's most intriguing and influential cases of organizational communication, these studies will be of tremendous interest to all who teach, study, and practice public relations around the world.
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Paperback (1) | 470.00 lei 43-57 zile | |
Peter Lang Copyright AG – 30 iul 2017 | 470.00 lei 43-57 zile | |
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Specificații
ISBN-10: 1433134543
Pagini: 386
Dimensiuni: 152 x 225 x 32 mm
Greutate: 0.57 kg
Ediția:Revizuită
Editura: Peter Lang Copyright AG