Public Relations
Autor Paul Baines, John Egan, Frank Jefkinsen Limba Engleză Paperback – 19 noi 2003
The text has involved fundamental restructuring and updating of existing material and the incorporation of the new techniques and strategies, for instance:
* The use of multimedia techniques in PR
* Overseas media and the globalization of media communications
* The latest case examples - notably New Labour's rebranding and media management since 1997, government PR during the 2001 war against Afghanistan, and the 2002 football World Cup
The book presents the core strategies for successful PR combining this with indepth advice on implementation and the everyday techniques that every PR person needs to grasp.
With a range of new user-friendly textual features, the book's practical, how-to focus, wedded to firm theoretical analysis, makes it the ideal text for those studying for professionally accredited examinations such as the IPR, CAM and LCCI awards. It is also a useful aide-memoire for all practising PR professionals.
| Toate formatele și edițiile | Preț | Express |
|---|---|---|
| Paperback (1) | 475.99 lei 43-57 zile | |
| Taylor & Francis – 19 noi 2003 | 475.99 lei 43-57 zile | |
| Hardback (1) | 980.00 lei 43-57 zile | |
| Taylor & Francis – 31 mar 2016 | 980.00 lei 43-57 zile |
Preț: 475.99 lei
Nou
Puncte Express: 714
Preț estimativ în valută:
91.09€ • 94.62$ • 75.67£
91.09€ • 94.62$ • 75.67£
Carte tipărită la comandă
Livrare economică 03-17 februarie 25
Preluare comenzi: 021 569.72.76
Specificații
ISBN-13: 9780750657242
ISBN-10: 0750657243
Pagini: 452
Ilustrații: Illustrated
Dimensiuni: 189 x 246 x 23 mm
Greutate: 0.84 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
ISBN-10: 0750657243
Pagini: 452
Ilustrații: Illustrated
Dimensiuni: 189 x 246 x 23 mm
Greutate: 0.84 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
V-ar putea interesa
-
Fundamentals of MarketingPaul Baines-7%Preț: 348.50 lei375.54 lei -
Edmund Curll, BooksellerPaul Baines-21%Preț: 579.57 lei737.38 lei -
Public Relations for Marketing ManagementFrank Jefkins-15%Preț: 620.85 lei730.42 lei -
The Management and Practice of Public RelationsNorman StonePreț: 142.67 lei -
Public RelationsEdward L. BernaysPreț: 210.06 lei -
The Responsive Union: National Elections and European GovernanceChristina J. Schneider-14%Preț: 740.55 lei861.12 lei -
Public Relations for Management SuccessFrank Jefkins-18%Preț: 766.61 lei934.89 lei -
Public Relations for Management SuccessFrank Jefkins-17%Preț: 212.03 lei256.74 lei -
Organizational Reputation in the Public SectorArild WæraasPreț: 407.85 lei -
Preț: 374.30 lei -
Daniel Defoe - Robinson Crusoe/Moll FlandersPaul Baines-11%Preț: 493.77 lei554.80 lei -
Ready to LaunchCrosby NoricksPreț: 84.77 lei -
Beginner's Guide to Writing Powerful Press ReleasesMickie KennedyPreț: 76.61 lei -
Mechanics of Online Reputation ManagementTyler CollinsPreț: 119.24 lei -
The New PRNaresh VissaPreț: 37.02 lei -
Public Relations Cases for Analysis and ActionEllerbach, Dr JohnPreț: 86.94 lei -
The Insider's Guide to Media TrainingMarianne SchwabPreț: 123.77 lei -
The Long Way HomeJohn EganPreț: 98.14 lei -
Public Relations: Principles and PracticePhilip J. Professor Kitchen-23%Preț: 445.71 lei580.66 lei -
Out with the Old Trend Into Your NewBond, TraceyPreț: 89.70 lei -
Digital Media PositioningFelker, FrankPreț: 93.52 lei -
Preț: 442.56 lei -
Reputation Management für CEOs: Wie Top-Manager ihren guten Ruf sichern könnenWolfgang GriepentrogPreț: 119.86 lei
Public țintă
Professional Practice & DevelopmentCuprins
Foreword; Preface; About the authors; Acknowledgements; Defining public relations; Interview with Kevin Moloney; Public relations planning and management; Interview with Marie Owens; Managing Media Relations; Interview with Sir Bernhard Ingham; Communication media; Interview with Richard Quest; Specialist public relations areas; Interview with Dianne Thompson; Appendices; References; Index.
Notă biografică
Paul Baines, John Egan, Frank Jefkins
Descriere
Public Relations: contemporary issues and techniques offers a definitive guide to public relations management. It provides comprehensive analysis and explanation of a full range of modern PR techniques, spanning both inhouse and agency practice.
The text has involved fundamental restructuring and updating of existing material and the incorporation of the new techniques and strategies, for instance:
* The use of multimedia techniques in PR
* Overseas media and the globalization of media communications
* The latest case examples - notably New Labour's rebranding and media management since 1997, government PR during the 2001 war against Afghanistan, and the 2002 football World Cup
The book presents the core strategies for successful PR combining this with indepth advice on implementation and the everyday techniques that every PR person needs to grasp.
With a range of new user-friendly textual features, the book's practical, how-to focus, wedded to firm theoretical analysis, makes it the ideal text for those studying for professionally accredited examinations such as the IPR, CAM and LCCI awards. It is also a useful aide-memoire for all practising PR professionals.
The text has involved fundamental restructuring and updating of existing material and the incorporation of the new techniques and strategies, for instance:
* The use of multimedia techniques in PR
* Overseas media and the globalization of media communications
* The latest case examples - notably New Labour's rebranding and media management since 1997, government PR during the 2001 war against Afghanistan, and the 2002 football World Cup
The book presents the core strategies for successful PR combining this with indepth advice on implementation and the everyday techniques that every PR person needs to grasp.
With a range of new user-friendly textual features, the book's practical, how-to focus, wedded to firm theoretical analysis, makes it the ideal text for those studying for professionally accredited examinations such as the IPR, CAM and LCCI awards. It is also a useful aide-memoire for all practising PR professionals.