Purposeful Brands – How Purpose and Sustainability Drive Brand Value and Positive Change

en Limba Engleză Paperback – 2 apr 2023

Define and communicate an authentic brand purpose and close the say-do gap to drive growth, innovation and loyalty.

Toate formatele și edițiile

	Preț	Express
Paperback (1)	169^.67 lei 22-36 zile	+14^.38 lei 5-11 zile
Kogan Page – 2 apr 2023	169^.67 lei 22-36 zile	+14^.38 lei 5-11 zile
Hardback (1)	510^.49 lei 43-57 zile
Kogan Page – 2 apr 2023	510^.49 lei 43-57 zile

Preț: 169^.67 lei

Nou

Puncte Express: 255

:
32^.47€ • 33^.73$ • 26^.97£

Carte disponibilă

Livrare economică 13-27 ianuarie 25
Livrare express 27 decembrie 24 - 02 ianuarie 25 pentru 24^.37 lei

Adaugă în coș

Wish list
Gift list
Am citit!

Adaugă în listă

Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9781398609839
ISBN-10: 1398609838
Pagini: 240
Dimensiuni: 158 x 234 x 16 mm
Greutate: 0.37 kg
Editura: Kogan Page

Cuprins

Chapter - 01: Defining your brand's purpose; Chapter - 02: Articulating your purpose - how does the world need what you're selling?; Chapter - 03: Closing the 'say-do gap' - culture, competition, company and customer insights; Chapter - 04: Operationalizing sustainability and ESG across siloes; Chapter - 05: Unlocking energy through innovation and creativity; Chapter - 06: Dismantling through creative destruction; Chapter - 07: Showing up as ally, advocate or activist - purpose requires a backbone; Chapter - 08: Storytelling and data - the new language of business; Chapter - 09: Winning stakeholder buy-in for organizational and culture change; Chapter - 10: Communications for good - integrated and infinite; Chapter - 11: What's next? The road ahead

Papetărie, jocuri, reviste

Purposeful Brands – How Purpose and Sustainability Drive Brand Value and Positive Change

Toate formatele și edițiile

Preț: 169.67 lei

Specificații

V-ar putea interesa

Cuprins

Notă biografică

Preț: 169^.67 lei