Questionnaire Design – How to Plan, Structure and Write Survey Material for Effective Market Research
Autor Kate Bolton, Ian Braceen Limba Engleză Hardback – 2 mai 2022
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Specificații
ISBN-13: 9781398604148
ISBN-10: 1398604143
Pagini: 344
Dimensiuni: 162 x 240 x 32 mm
Greutate: 0.69 kg
Ediția:5th edition
Editura: Kogan Page
ISBN-10: 1398604143
Pagini: 344
Dimensiuni: 162 x 240 x 32 mm
Greutate: 0.69 kg
Ediția:5th edition
Editura: Kogan Page
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Cuprins
Chapter - 00: Introduction; Chapter - 01: Defining achievable questionnaire objectives; Chapter - 02: Influence of data collection approach on question design; Chapter - 03: Planning a questionnaire; Chapter - 04: An overview of question types; Chapter - 05: Identifying types of data created by questions; Chapter - 06: Creating appropriate rating scales; Chapter - 07: Asking about behaviour; Chapter - 08: Measuring satisfaction, image and attitudes; Chapter - 09: Writing effective questions; Chapter - 10: Creating a questionnaire for an online survey; Chapter - 11: Engaging respondents in online surveys; Chapter - 12: Choosing online survey software; Chapter - 13: Considerations for interviewer-administered and paper self-completion surveys; Chapter - 14: Test piloting your questionnaire; Chapter - 15: Ethical issues in questionnaire design; Chapter - 16: Understanding social desirability bias; Chapter - 17: Designing questionnaires for multi-country surveys;
Descriere
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Overcome the modern-day challenges facing questionnaire design with this bestselling guide, demonstrating exactly how to construct and design effective survey material that will capture the insight you want to achieve.
Overcome the modern-day challenges facing questionnaire design with this bestselling guide, demonstrating exactly how to construct and design effective survey material that will capture the insight you want to achieve.