Advances in National Brand and Private Label Marketing: Second International Conference, 2015 Springer Proceedings in Business and Economics Editat de Francisco J Martínez-López et al. 12 iun 2015 Paperback Preț: 623.93 lei 734.03 lei 6-8 săpt. -15%
The Competition Between National Brands and Store Brands: Models, Insights, Implications and Future Research Directions Foundations and Trends(r) in Marketing, nr. 23 Autor Raj Sethuraman et al. 29 sep 2013 Paperback Preț: 464.16 lei 504.53 lei 6-8 săpt. -8%