Read the Tape

MIKE S. SHAPIRO is an entrepre­neur, investor, personal development coach, mentor, speaker, ForbesBooks author, and Forbes podcast host. His risk-inclined methods help individuals and organizations leverage insights for stellar results. Mike is also a co-founder and CEO of EQTY | Forbes Global Properties and a co-founder of Plunk, a Seattle-based proptech startup.

Mike¿s system is based on skills he developed as a market maker and trader with the Chicago Board of Options Exchange. There, he learned the value of ¿reading the tape,¿ cultivating situational awareness to predict behaviors, leverage opportunities, and achieve game-changing results. It¿s the same method he used when he pur­chased a nearly bankrupt real estate firm and sold it ten years later to create the world¿s second-largest Sotheby¿s Interna­tional Realty brokerage, with annual sales exceeding $7 billion.

Mike approaches life and work with a com­mitment to joy: the joy he finds in helping others and the joy they experience when they achieve success. He lives in Newport Beach, CA.

Acknowledgments
Prologue: You Already Can
Episode 1: What¿s Your Chutzma?
Episode 2: Know Yourself
Episode 3: Read the Tape
Episode 4: Above All, Try Something
Episode 5: Don¿t Limit Yourself
Episode 6: Know Your Nut
Episode 7: You Are Always Selling
Epilogue: Finding Joy in the Success of Others
Appendix A
Appendix B
About the Author