Relational Political Marketing in Party-Centred Democracies: Because We Deserve It
Autor Helene P.M. Johansenen Limba Engleză Hardback – 28 feb 2012
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Specificații
ISBN-13: 9781409439059
ISBN-10: 1409439054
Pagini: 240
Dimensiuni: 156 x 234 x 14 mm
Greutate: 0.57 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
ISBN-10: 1409439054
Pagini: 240
Dimensiuni: 156 x 234 x 14 mm
Greutate: 0.57 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
Notă biografică
Helene P.M. Johansen is Associate Professor of Strategic Communications in the Faculty of Media and Journalism at Volda University College, Norway.
Recenzii
'Political marketing theory tends to offer universal models and truths. Helene Johansen challenges these, placing the party at the centre of discussion and arguing powerfully for a relational paradigm to reinvigorate democracy. This is an important work, one that should be absorbed by academics and practitioners to ensure political marketing serves and not subverts democracy.' Darren G. Lilleker, Bournemouth University, UK 'The author evokes particularly well the essence of political situations and their distinctiveness from the classic product - market situation that prevails in the marketing literature. Well written, lucid and insightful this book represents a subtle and sophisticated analysis and goes beyond the debates within the community of political marketing scholars to address some of the key issues faced by the life of democracy today.' Nicholas O'Shaughnessy, Queen Mary, University of London, UK 'This book is a timely addition to the political marketing literature. ... The book is essential reading for any political marketing student and provides an extensive critical review of the marketing literature and shows how it has been and should be applied to politics. Therefore it should also be recommended reading for students of politics and elections.' Democratization
Cuprins
Part I Conceptual Whys and Contextual Wherefores; Chapter 1 Some Background and an Introduction; Chapter 2 Argument and Theoretical Ambitions; Chapter 3 The Contexts and Some Further Clarifications; Part II Understanding Markets and Marketing '“ Two Important Frameworks; Chapter 4 Marketing '“ The Managerial Perspective; Chapter 5 Marketing '“ The Relational Perspective; Chapter 6 A Comparison of the Two; Part III Political Marketing '“ Theorising Politics as 'Markets'; Chapter 7 Contemporary Political Marketing '“ Review and Critique; Chapter 8 A Relational Approach to Party-Centred Politics; Chapter 9 Some Normative Implications and a Conclusion;
Descriere
This book offers a critical study of the way in which traditional market logic - derived from mainstream economics and managerial marketing - is commonly applied to democratic politics, within both political science and the rapidly expanding field of political marketing. Offering a re-conceptualisation of the political spheres in terms of 'markets', which addresses the theoretical inadequacies of prior research, this book examines some of the most important practical implications that this alternative approach to party-centred politics may have for the marketing efforts of contemporary membership parties.