Cantitate/Preț
Produs
Total produse
Vezi coșul
Relationship Marketing in Professional Services: A Study of Agency-Client Dynamics in the Advertising Sector de Aino Halinen

Relationship Marketing in Professional Services: A Study of Agency-Client Dynamics in the Advertising Sector: Routledge Advances in Management and Business Studies

Autor Aino Halinen
en Limba Engleză Hardback – 14 noi 1996
Relationship marketing is one of the most challenging marketing concepts of the decade. In a five-year 'fly on the wall' case study, Halinen explores the relationship between a Helsinki advertising agency and its international client.
Citește tot Restrânge

Din seria Routledge Advances in Management and Business Studies

  • Digital Transformation and Innovation in Tourism Events
    Preț: 31051 lei
  • CSR Reporting and the Belt and Road Initiative: Implementation by Chinese Multinational Enterprises
    Preț: 31148 lei
  • 9% Design Thinking in Cultural and Heritage Management: Creating Solutions in the Field of Culture
    Preț: 93526 lei
  • Management Theory, Innovation, and Organisation: A Model of Managerial Competencies
    Preț: 31212 lei
  • Innovative Business School Teaching: Engaging the Millennial Generation
    Preț: 34152 lei
  • Careers in Creative Industries
    Preț: 35663 lei
  • Mergers and Acquisitions: The Critical Role of Stakeholders
    Preț: 32931 lei
  • CSR, Sustainability, and Leadership
    Preț: 34083 lei
  • 9% Management Control Systems, Decision-Making, and Innovation Development: The CDI Model
    Preț: 103781 lei
  • Human Resources Management in Multinational Companies: A Central European Perspective
    Preț: 31338 lei
  • Cross-Cultural Leadership: Being Effective in an Era of Globalization, Digital Transformation and Disruptive Innovation
    Preț: 66382 lei
  • Distress Risk and Corporate Failure Modelling: The State of the Art
    Preț: 38677 lei
  • Public Management and Vulnerability: Contextualising Change
    Preț: 32543 lei
  • Collaborative Spaces at Work: Innovation, Creativity and Relations
    Preț: 31118 lei
  • Corporate Social Hypocrisy: CSR in the Era of Global Crises
    Preț: 31043 lei
  • Human Resource Management and Internal Marketing
    Preț: 29495 lei
  • Turnaround Management and Bankruptcy
    Preț: 32649 lei
  • 8% Foresight in Organizations: Methods and Tools
    Preț: 37975 lei
  • The Management of Intangibles: The Organisation's Most Valuable Assets
    Preț: 42102 lei
  • Urban Regeneration Management: International Perspectives
    Preț: 44025 lei
  • 18% Management in Africa: Macro and Micro Perspectives
    Preț: 106106 lei
  • Reconfiguring Public Relations: Ecology, Equity and Enterprise
    Preț: 41270 lei
  • 18% Critical Representations of Work and Organization in Popular Culture
    Preț: 106087 lei
  • 18% Organizations and Working Time Standards: A Comparison of Negotiations in Europe
    Preț: 105316 lei
  • 18% Marketing without Advertising: Brand Preference and Consumer Choice in Cuba
    Preț: 122424 lei
  • Public-Private Partnerships: Theory and Practice in International Perspective
    Preț: 49182 lei
  • 18% Regulatory Governance and Risk Management: Occupational Health and Safety in the Coal Mining Industry
    Preț: 100399 lei
  • 17% Job Design and Technology: Taylorism vs Anti-Taylorism
    Preț: 27250 lei
  • Development on the Ground: Clusters, Networks and Regions in Emerging Economies
    Preț: 42543 lei
  • 13% Narrating the Management Guru: In Search of Tom Peters
    Preț: 29757 lei
  • 26% Resources, Technology and Strategy
    Preț: 99100 lei
  • 25% Managing Technological Development
    Preț: 76707 lei
  • Strategic Management and Online Selling: Creating Competitive Advantage with Intangible Web Goods
    Preț: 41257 lei
  • 25% The Evaluation of Transportation Investment Projects
    Preț: 53372 lei
  • 18% Recession at Work: HRM in the Irish Crisis
    Preț: 106052 lei
  • 26% Cross-Border Mergers and Acquisitions: UK Dimensions
    Preț: 59679 lei
  • 18% Flagship Marketing: Concepts and places
    Preț: 133211 lei
  • 25% Monitoring Business Performance: Models, Methods, and Tools
    Preț: 82291 lei
  • 15% The Foundations of Management Knowledge
    Preț: 67485 lei
  • 15% Perspectives on Public Relations Research
    Preț: 42389 lei
  • 18% Managing Project Ending
    Preț: 104801 lei
  • 25% Decision-Making Groups and Teams: An Information Exchange Perspective
    Preț: 82489 lei
  • 15% Managerial Flow
    Preț: 55760 lei

Preț: 192744 lei

Preț vechi: 235054 lei
-18% Nou

Puncte Express: 2891
Preț estimativ în valută:
36886€ • 38461$ • 30656£

Carte tipărită la comandă

Livrare economică 21 martie-04 aprilie

 Adaugă în coș

Wish list
Gift list
Am citit!
Adaugă în listă
Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9780415146074
ISBN-10: 0415146070
Pagini: 388
Dimensiuni: 156 x 234 x 33 mm
Greutate: 0.49 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Seria Routledge Advances in Management and Business Studies

Locul publicării:Oxford, United Kingdom

Public țintă

Postgraduate

Cuprins

1. Introduction 2. The Research Setting 3. An Interaction Framework for the Development of Advertising Agency-Client Relationships 4. Empirical Research Design 5. Development of the Advertising Agency-Client Relationship Studied 6. A Modified Process Model of Advertising Agency-Client Relationships 7. Assessment of the Study 8. Summary

Descriere

This is an insightful analysis of the most challenging marketing concept of the decade - relationship marketing.