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Research Methods in Luxury Management: Mastering Luxury Management

Autor Michael J. G. Parnwell, Kelly Meng
en Limba Engleză Paperback – 13 iul 2023
This is one of the first textbooks to explore the research process within the specific context of luxury brand management. It adopts a case-rich approach, informed by original research, to guide the reader through the various stages of the research process from conception to completion and application.
Beginning with a summary of past and present research in the field of luxury, the book then outlines the fundamental principles of research, paying particular attention to representativeness and contextualisation, before guiding readers through the intricacies of research design. Further topics include the nature of data in the field of luxury, the research challenges facing luxury practitioners, quantitative and qualitative research methods for luxury brand management specialists, analytical techniques, and guidance for presenting and applying research findings within the luxury environment. Real-world examples and case studies are provided in each chapter, and the book rounds off with some review challenges and problem-solving exercises to facilitate self-learning.
Research Methods in Luxury Management is essential reading for postgraduate and advanced undergraduate courses in luxury brand management, luxury marketing and luxury strategy. It will also be a useful tool for practitioners and problem-solvers within and beyond the luxury industry.
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Specificații

ISBN-13: 9781032281100
ISBN-10: 1032281103
Pagini: 230
Ilustrații: 24 Tables, black and white; 43 Line drawings, black and white; 16 Halftones, black and white; 59 Illustrations, black and white
Dimensiuni: 174 x 246 x 18 mm
Greutate: 0.45 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Seria Mastering Luxury Management

Locul publicării:Oxford, United Kingdom

Public țintă

Postgraduate and Undergraduate Advanced

Cuprins

1. Research Methods in Luxury Management: Introduction and Overview2. The Field of Luxury Research3. Identifying a Luxury Management Research Topic4. Luxury Research Approach and Research Design5. Sources of Data for Luxury Research6. Methods for Luxury Research7. Analysing Luxury Research Data8. Writing Up and Presenting Luxury Research Findings9. Applying Research Findings to the Field of Luxury Management10. Review and Learning Resources

Notă biografică

Michael J.G. Parnwell is Professor Emeritus of East Asian Studies at the University of Leeds, UK. His academic background is in development studies, sustainability and tourism, and he has taught research methods for over 20 years, including at Goldsmiths, University of London, the University of Leeds, the University of Hull and the Macau Institute of Science and Technology, and in Thailand, Vietnam and Cambodia.
Kelly Meng is the programme director for the MA in Luxury Brand Management at Goldsmiths, University of London, UK. Kelly has previously held senior managerial positions with leading international companies in the retail and luxury industries. Kelly is also author of South African Business in China: Navigating Institutions (Routledge, 2022).

Descriere

This is one of the first textbooks to explore the research process within the specific context of luxury brand management.