Researching Communications: A Practical Guide to Methods in Media and Cultural Analysis
Autor David Deacon, Michael Pickering, Peter Golding, Graham Murdocken Limba Engleză Paperback – 14 iul 2021
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Specificații
ISBN-13: 9781501316920
ISBN-10: 1501316923
Pagini: 552
Ilustrații: 69 bw illus
Dimensiuni: 156 x 235 x 38 mm
Greutate: 0.91 kg
Ediția:3
Editura: Bloomsbury Publishing
Colecția Bloomsbury Academic
Locul publicării:New York, United States
ISBN-10: 1501316923
Pagini: 552
Ilustrații: 69 bw illus
Dimensiuni: 156 x 235 x 38 mm
Greutate: 0.91 kg
Ediția:3
Editura: Bloomsbury Publishing
Colecția Bloomsbury Academic
Locul publicării:New York, United States
Caracteristici
Provides a 'one stop shop' for research methods relevant to media and communication research, covering the full gamut of established qualitative and quantitative research methods and introducing new methods and exciting forms of methodological innovation
Notă biografică
David Deacon is Professor of Communication and Media Analysis at Loughborough University, UK.Michael Pickering is Emeritus Professor of Media and Cultural Analysis at Loughborough University, UK.Peter Golding is Emeritus Professor at Northumbria University, UK.Graham Murdock is Emeritus Professor of Culture and Economy at Loughborough University, UK.
Cuprins
Preface to the First Edition Preface to the Second Edition Preface to the Third Edition Acknowledgements1. Approaching research 2. Dealing with documentation 3. Selecting and sampling 4. Asking questions 5. Handling numbers 6. Counting contents 7. Analysing texts 8. Unpacking news 9. Viewing the image 10. Interpreting images 11. Being an observer 12. Attending to talk 13. Taking talk apart 14. Making comparisons 15. Using computers 16. Beyond methodology: the what, how and why of researching communications GlossaryBibliographyIndex
Recenzii
This welcome new edition is updated and expanded, providing scholars with the what, why and how of communication research. Practical, accessible and truly invaluable.
Descriere
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This book provides students with an authoritative, step-by step guide to media and communications research. Now in its second edition, the book includes an increased focus on the internet, concentrating on both how it has developed as a research tool and simultaneously become a research subject in itself.