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Retail and Marketing Channels (RLE Retailing and Distribution) de Srinivas Reddy

Retail and Marketing Channels (RLE Retailing and Distribution): Routledge Library Editions: Retailing and Distribution

Editat de Srinivas Reddy, Luca Pellegrini
en Limba Engleză Hardback – 9 aug 2012
Retailer’s buying power has significantly increased in recent years as a result of a process of market concentration. As vertical relationships in marketing channels have strengthened their influence over the shape of the industry, the producer-distributor relationship has become more central to an understanding of both marketing practice and the conduct and performance of consumer goods industries.
This comprehensive and detailed book covers the theory and practice of national and international retail and marketing channels. It provides a structural overview of the producer-distributor relationship as well as analyses of specific aspects of channel control and management. Finally, the book assesses the implications of new developments in the evolution of marketing channels.
First published 1989.
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Specificații

ISBN-13: 9780415540391
ISBN-10: 0415540399
Pagini: 352
Dimensiuni: 156 x 234 x 21 mm
Greutate: 0.81 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Seria Routledge Library Editions: Retailing and Distribution

Locul publicării:Oxford, United Kingdom

Cuprins

List of tables.  List of figures.  Acknowledgements.  List of contributors.  Introduction.  Part 1. The structure of vertical relationships  1. Consumers’ behaviour and producer-distributor relationships in convenience goods markets Luca Pellegrini  2. Strategies to cope with retailer buying power Susan Segal-Horn and John McGee  3. Horizontal competition in retailing and the structure of manufacturer-retailer relationships John A. Dawson and Susan A. Shaw  4. Retail purchasing prices: theoretical and empirical viewpoints Roy Thurik, Vincent Dijk and Aad Kleijweg  5. Strategic interaction within a channel K. Sridhar Moorthy and Peter Fader  6. Impact of market characteristics on producer-distributor relationships Sudhir H. Kale  Part 2. Managing channel relationships  7. The wholesalers’ role in performing marketing functions: wholesaler versus manufacturer perceptions Bert Rosenbloom  8. Expectancy theory: a framework for analysing relationships between dependent yet autonomous channel members Elizabeth K. LaFleur, Danny R. Arnold and Garry D. Smith  9. Model of franchisor market penetration in an area of dominant influence Patrick J. Kaufmann and V. Kasturi Rangan  10. Multiple issue bargaining in marketing channels: an experimental test of Coleman's model Duangtip Tantiwong and Sunil Gupta  Part 3. Marketing channel evolution  11. Toward a strategic model of marketing channel evolution Marc Filser and Edward W. McLaughlin  12. From-home shopping: where is it leading? Eleanor G. May and Stephen A. Greyser  13. Cosumer store choice and retail competition A. Stewart Fotheringham  14. The impact of the charged balance of power from manufacturer to retailer in the UK packaged groceries market Leslie de Chernatony  15. Own labels: beliefs and reality Mark D. Uncles and Katrina Ellis  16. Department store concessions: strategic decisions and consumer reactions Peter J. McGoldrick

Recenzii

‘A valuable and welcome undergraduate textbook.’ Environment and Planning
‘Recommended unreservedly to managers and planners in the distributive trades and to all those who are concerned with the implications of current trends in the provision of shopping facilities.’ Retail Distribution and Management

Notă biografică

Srinivas Reddy, Luca Pellegrini

Descriere

Retailer’s buying power has significantly increased in recent years as a result of a process of market concentration. As vertical relationships in marketing channels have strengthened their influence over the shape of the industry, the producer-distributor relationship has become more central to an understanding of both marketing practice and the conduct and performance of consumer goods industries.
This comprehensive and detailed book covers the theory and practice of national and international retail and marketing channels. It provides a structural overview of the producer-distributor relationship as well as analyses of specific aspects of channel control and management. Finally, the book assesses the implications of new developments in the evolution of marketing channels.
First published 1989.