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Retail Futures – The Good, the Bad and the Ugly of the Digital Transformation de Eleonora Pantano

Retail Futures – The Good, the Bad and the Ugly of the Digital Transformation

Autor Eleonora Pantano
en Limba Engleză Hardback – 6 oct 2020
The book includes new theory, original empirical evidence, and applied case studies synthesizing advances in innovation and technology for the retail sector. Chapters identify the challenges retailers face in response to new practices, suggesting how the sector can respond to technological developments, ethical considerations and privacy issues.
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Specificații

ISBN-13: 9781838676643
ISBN-10: 1838676643
Pagini: 240
Dimensiuni: 152 x 229 x 15 mm
Greutate: 0.48 kg
Editura: Emerald Publishing

Notă biografică

Eleonora Pantano is Senior Lecturer (Associate Professor) of Marketing at University of Bristol, UK. She is co-author of Technology and Innovation for Marketing (2018) and Internet Retailing and Future Perspectives (2016), editor of Successful Technological Integration for Competitive Advantage in Retail Settings (2015), and co-editor of Advanced Technologies Management for Retailing: Frameworks and Cases (2011). She is a member of the editorial board of the Journal of Retailing and Consumer Services.