Return on Engagement: Content Strategy and Web Design Techniques for Digital Marketing
Autor Tim Frick, Kate Eyler-Werveen Limba Engleză Paperback – 2 sep 2014
Nearly 3 years since the previous edition published, new best practices have been formed. Tools in which web developers use to analyze website metrics have advanced. New social media networks and communities have cropped up. New research in how audiences read and receive content has been done, subsequently refining best digital marketing practices.
Return on Engagement features a step-by-step breakdown of how to use new tools, techniques, and technologies. The new edition also includes updated case studies of industry leaders who implement best practices on projects. Return on Engagement also features a regularly updated companion site that offers readers sample content, easy sharing tools, and web-based resources to help measure marketing viability of web properties.
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Specificații
ISBN-13: 9780415844611
ISBN-10: 0415844614
Pagini: 266
Ilustrații: illustrations (black and white, and colour)
Dimensiuni: 191 x 235 x 18 mm
Greutate: 0.73 kg
Ediția:Revizuită
Editura: CRC Press
Colecția Routledge
ISBN-10: 0415844614
Pagini: 266
Ilustrații: illustrations (black and white, and colour)
Dimensiuni: 191 x 235 x 18 mm
Greutate: 0.73 kg
Ediția:Revizuită
Editura: CRC Press
Colecția Routledge
Public țintă
Professional Practice & DevelopmentNotă biografică
Tim Frick is Principal at Mightybytes, a company focused on creating design-driven media solutions for a wide variety of corporate, education, arts, and non-profit clients since 1998. Mightybytes is a triple bottom line-friendly B Corp in Chicago. Tim is the author of media and marketing books that are used for professional development and by higher learning institutions in the U.S. and Europe. He is an avid environmentalist and cyclist. Kate is a project manager with Mightybytes. Previous to working at Mightybytes, she spent two years training Walmart employees on environmental and social sustainability. She’s the co-author of The Civic Apps Competition Handbook.
Cuprins
Chapter 1: Digital Marketing Strategy Basics Chapter 2: Content Strategy Chapter 3: Design Strategy Chapter 4: Measurement Strategy Chapter 5: Content Creation Chapter 6: Producing Web Video Chapter 7: Social Media: Adapting nd Promoting Content Chapter 8: Digital Design Chapter 9: Configuring Web, Email and Social Analytics Software Chapter 10: Interpreting Metrics and Iterating Content Chapter 11: Climate Ride's Pedal Power
Descriere
Return on Engagement features a step-by-step breakdown of how to use new tools, techniques, and technologies for implementing a digital marketing strategy. The new edition also includes updated case studies of industry leaders who implement best practices on projects. Return on Engagement also features a regularly updated companion site that offers readers sample content, easy sharing tools, and web-based resources to help measure marketing viability of web properties.