Reverse Psychology Marketing: The Death of Traditional Marketing and the Rise of the New “Pull” Game
Autor I. Sinha, T. Foschten Limba Engleză Paperback – 22 noi 2006
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Specificații
ISBN-13: 9781349353545
ISBN-10: 134935354X
Ilustrații: XIV, 198 p. 5 illus.
Dimensiuni: 140 x 216 mm
Greutate: 0.28 kg
Ediția:1st ed. 2007
Editura: Palgrave Macmillan UK
Colecția Palgrave Macmillan
Locul publicării:London, United Kingdom
ISBN-10: 134935354X
Ilustrații: XIV, 198 p. 5 illus.
Dimensiuni: 140 x 216 mm
Greutate: 0.28 kg
Ediția:1st ed. 2007
Editura: Palgrave Macmillan UK
Colecția Palgrave Macmillan
Locul publicării:London, United Kingdom
Cuprins
Prologue Death Knell for Traditional Marketing Over-Marketing and Brand Suicide "Wal-Marts and Ferraris" Network Buzz and Pull The New Marketing Zeitgeist The Era of Anti-Marketing Conclusions: The Big Picture
Recenzii
In keeping with the spirit of this book, the authors have not sought outside endorsements.
Notă biografică
INDRAJIT 'JAY' SINHA is the Washburn Research Fellow and Associate Professor of Marketing at the Fox School of Business and Management at Temple University, Philadelphia. He has also worked as a management consultant and his articles on branding strategy and luxury products have appeared in several leading marketing and strategy journals including the Harvard Business Review.
THOMAS FOSCHT is Associate Professor of Marketing in the Department of Marketing and Retailing at the University of Graz, Austria. He currently serves as the Vice Chairman of the department and also as a referee for the Austrian Court. He has authored several management articles, monographs, and books on customer loyalty and marketing strategy.
THOMAS FOSCHT is Associate Professor of Marketing in the Department of Marketing and Retailing at the University of Graz, Austria. He currently serves as the Vice Chairman of the department and also as a referee for the Austrian Court. He has authored several management articles, monographs, and books on customer loyalty and marketing strategy.